Say hello to Pip by Passionfruit

AI agents for marketing teams

10-person team, 100-person output. Pip brings your CRM, ad accounts, analytics and reviews into one view, with AI agents that handle the jobs that eat your week. Ask in plain English, and nothing goes live until you approve it.

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See what Pip can do

Trusted by leading brands globally

Signals
Connected data
MOderate
Google Ads • 12:45

Engagement rates are lower than expected for the current period.

Connected data
High
TikTok Ads • 09:15

Email open rates exceed expectations, driving substantial traffic.

Connected data
Low
Meta Ads • 14:30

User retention is declining, indicating potential issues with user experience.

Connected data
Critical
Meta ads • 18:03

Heads up: 12oz Blue Waterbottle (SKU 10023) is nearly sold out. Want me to pause its Meta campaign?

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Case Studies

Built for marketing teams that need to move fast

See how marketing teams at Sporting Kansas City, Empire Today, Plaid and Hays Travel put

Pip’s AI agents to work.

Sporting Kansas City logo

"Using Pip has transformed our marketing strategy! The insights we gain from real campaigns have been invaluable. It's like having a team of experts at our fingertips!"

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Sandra Moore

CMO of Sporting Kansas City

Holiday Extras logo

"Using Pip has transformed our marketing strategy! The insights we gain from real campaigns have been invaluable. It's like having a team of experts at our fingertips!"

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Ben Midanek

CMO of Empire Today

"Using Pip has transformed our marketing strategy! The insights we gain from real campaigns have been invaluable. It's like having a team of experts at our fingertips!"

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Tawni Buhler

VP of Marketing, Plaid

"Using Pip has transformed our marketing strategy! The insights we gain from real campaigns have been invaluable. It's like having a team of experts at our fingertips!"

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David McNiven

Head of Marketing, Hays Travel

All-in-one AI marketing platform

All your marketing in one place

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AI Visibility
New
Files
Artefacts
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Steal our proven playbooks

Generic AI grabs answers from a sea of junk. Every Pip output is based on a trove of campaigns run by real marketers from around the world. Not Wikipedia, not Reddit.

Connected data
Critical
Google ads • 18:03

Meta campaign has dropped below best practice benchmark. Plan of action here.

White bar chart icon with three bars of increasing height on black and teal gradient background.Meta logo represented as a white infinity symbol on a black rounded square background.Google Ads logo with white and gray stylized A on black and gold background.

Act across your stack

Pip’s agents watch every channel in one view and line up the work: paid budget that needs moving, CRM sequences to build, SEO fixes, your end-of-month report. You approve it, and they get on with it.

Hi Pip! What can you do?
Run a personalized nurture sequence
Automate your reporting
Prove marketing ROI

Get things going fast

No need to hire a tech whiz. Our marketing engineers will handle 100% of the setup, making sense of your messy data and getting your team hands-on-keyboards in just two weeks.

Your team is running out of oxygen

Jumbled data, aimless spending and piles of busywork are smothering your marketing team. Here’s what changes when AI agents take over the manual work.

With Pip

Delivering a salient cross-channel rundown every morning, with main takeaways up top and anomalies flagged.

Without Pip

Frankenstein-ing data fragments into a deck on Sunday night, hoping the numbers tell a coherent story.

$1.86
+42%
Meta ads - CPC
$42,100
+18%
Google Ads
56.1%
+24%
Email open rate
12,470
+12%
Organic

With Pip

Tracing every sale back to the campaign that earned it, so you can double down on winners and pull the money pits offline.

Without Pip

Fighting to understand how many new customers are marketing-attributed, with no clear way to identify which campaigns are dingers vs. duds.

Brand awareness, video
TikTok
Spring promo, newsletter
Meta Ads
$184,200
6.4x ROAS

With Pip

Slicing and dicing your audience within minutes, however you need it. Ask in plain English, no need for a marketing ops ticket.

Without Pip

Still waiting on that segmentation list you asked for, while juggling disconnected systems that have ground lifecycle marketing to a halt.

Give me everyone who booked their summer travel 60 days out over the past 3 years. Write me a nurture sequence using our current offers, and build the campaign in HubSpot.

With Pip

Tens of thousands of data points from marketing experts, built into Pip’s marketing intelligence layer.

Without Pip

Watching a chatbot confidently invent data that was never in the file, or produce painfully generic copy.

Apparel retailer
Google Ads
Nov to Dec
CPC held at $1.34 across 18 days of peak holiday spend
Campaign sustained a 5.2x ROAS despite rising auction pressure, by shifting 30 percent of budget to branded terms during the final week.

Enterprise-safe by design

Your data never trains shared models. See how we keep it safe.

Pip is ISO 27001 certified, the global standard for information security.

We’re independently audited for SOC 2 Type 2, confirming our security controls protect sensitive client data.

We meet the strictest European privacy standards for data handling, security, storage, and access.

And when only the human touch will do…

Get matched with the right marketing freelancers. We’ve got a network of 5,000+ pre-vetted pros.

Hire a specialist
Freelance marketing specialist headshot
Freelance marketing specialist headshot
Freelance marketing specialist headshot
Freelance marketing specialist headshot
Trusted by star brands

We’ll keep you on the cutting edge

It’s not your job to keep up with AI. It’s ours. We stay ahead of what's coming so you never have to sit through another webinar or haphazardly build an agent. Just focus on the marketing you're great at, and we’ll keep you plugged in.


Plus, Pip automatically selects the best AI model for every task. That means better outcomes and the freedom that comes from never depending on a single provider.

Built on thousands of winning campaigns

A chat of all trades is a master of none. So we built Pip around marketing exceptionalism - drawing on tens of thousands of data points from marketing experts.

The marketing intelligence layer

We interview the world’s best marketing specialists to learn what good actually looks like, and build it into Pip. It’s judgement from people who do this for a living, not scraped from the internet.

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Faq

Got questions about AI agents for marketing?

What are AI agents for marketing?

AI agents for marketing are software that takes action across your marketing tools, not just answers questions. An agent pulls data from your marketing tools, ad accounts, data lakes, CRM and more. Agents spot what's changed, give you a recommendation, then execute the next step once you've approved it, from pausing a campaign to building a nurture sequence. Each agent in Pip by Passionfruit focuses on one specific job, such as paid media with Paid Media Strategist, lifecycle campaigns with CRM Manager or reporting with Reporting Sidekick.

How is Pip different from ChatGPT and other AI marketing tools?

Pip by Passionfruit connects to your entire marketing stack, and acts as the control center for all your campaigns, customer relationship management, and reporting. Pip also runs on flexible frontier models, so it uses whichever of Claude, ChatGPT, Gemini, or Grok is fastest and most accurate in the moment. You never see the swap, and you're never stuck when one of them gets expensive or slow. Pip also has a marketing intelligence layer which is trained on tens of thousands of data points from marketing experts, so its recommendations are grounded in real campaign data. General chatbots answer from the open internet and can't pull your live ad spend (without some serious engineering work), nor can they read or build out campaigns in your CRM and ESP, or change copy on your website. Pip has over 35 native integrations with the most common marketing tools. If your marketing runs on it, we'll connect to it. Our engineers handle the back end to get you up and running in two weeks.

See how Pip compares to ChatGPT, Gemini and Copilot.

Will Pip’s agents change things without asking?

No. Pip shows you what it plans to do, and nothing goes live until you approve it. Pip can't create, pause or change a campaign, an ad, or a nurture program without your approval. But Pip will be proactive and flag things that can be improved. For example, when a product is nearly sold out, Pip will ask whether you want to pause its corresponding Meta campaign. When it builds something out in a tool, such as hyper-personalized email campaigns in your ESP, it shows you the changes first and you'll always have the power to go live. Every agent's action goes in an audit trail.

See permissions by agent.

What does Pip connect to?

Pip has over 35 native integrations. Whatever your marketing runs on, we can connect to it - your CRM, ad platforms, analytics, ecommerce and review platforms, plus your own data warehouse and files. That includes HubSpot, Salesforce, Klaviyo, Google Ads, Meta, TikTok, Shopify, Google Analytics, Snowflake, Google Drive, and more, with no middleware and no manual exports. Our engineers set up every connection for you as part of getting started.

You can see every integration here.

How long does it take to get started?

Most customers go live within two weeks of signing. It starts with a team kickoff to map your marketing operations, use cases, integrations and workflows, then a dedicated Pip growth engineer runs enablement sessions and hands you ready-to-use prompts. Our engineers handle 100% of the setup, make sense of your messy data and maintain everything after launch, so you don't need to hire anyone or write SQL. Your three-month pilot comes with regular whole-team check-ins.

See how onboarding works.

Is Pip an AI marketing agency?

No. Pip by Passionfruit is a platform your team controls, built for lean mid-market teams. Agencies usually have slow turnarounds and need detailed briefs, while Pip's AI agents work inside your own stack around the clock, show your own numbers straight from the source, and leave your team to approve what goes live. Many customers keep their agency and use Pip to check its claims. See how Pip compares with marketing agencies. When you need a human, Hire a Human matches you with a vetted specialist from our network of 5,000+ freelancers.

Is my data safe?

Yes. Your data never trains shared models, and it sits in a walled garden, so nothing from your connected platforms, customer data or own datasets crosses over to other customers. Pip can query your databases and warehouses, but it can't delete, overwrite or alter anything until you approve it. It's GDPR, ISO 27001 and SOC 2 compliant, with annual third-party penetration testing, quarterly security reviews and an audit trail of everything an agent does.

Read our security approach.

How much does Pip cost?

Pip is priced on scope, not seats: you pay a flat monthly fee that won't change as your team grows. The fee reflects the number of platforms you connect, the agents you run and the workflows you want. Our in-house growth engineers handle your integration, so there's no systems integrator to hire. Your maximum downside is three months of fees during your pilot.

See pricing, or book a demo for a scoped plan for your rollout.