Success stories

How Sara helped Worldr exceed their growth targets

How Sara helped Worldr exceed their growth targetsPassionfruit sticker

The challenge

The Challenge

Building the next generation of zero-trust B2B software is hard enough from a product point of view. But the distribution and marketing can be just as complicated. Worldr (backed by IQ Capital and Playfair Capital) run Microsoft Teams encryption platform and they spent months looking for the right marketing leader: someone with deep technical know-how but also enough consumer-focussed experience to communicate the benefits of the product in a succinct way. Hours upon hours were being spent sifting through candidates that weren't quite right, and after many months of searching - with funding rounds coming into view - this became an urgent problem that was seemingly impossible to resolve.

Max Buchan
"After searching for almost a year and through hundreds of great applications, we still really struggled to find the right fit for our lead marketing role. Luckily, however, we were introduced Passionfruit. Within weeks we had found exactly the right person. I would recommend Passionfruit to any founder - it was a fantastic service, and also gave us the flexibility we needed."
— Max Buchan

The solution

The Solution

Within 72hrs, Passionfruit connected Worldr to Sara, a B2B SAAS growth specialist with 9+ years experience including at Stuart (acq. DPD), Advantech/Microsoft and MindGym. After an initial chemistry call with both founders, the team were so impressed that they asked their lead investor at IQ to meet Sara as well so that they could press ahead immediately. The following week she joined the Worldr team as a fractional CMO on a 2 day/week basis and immediately got stuck in.

The outcome

The outcome

Such was the impact of Sara's work across the full stack of brand, content, social, product marketing and team management that Worldr increased their collaboration to 3 days/week for the second month. She was fully integrated into Worldr's internal systems, email and Slack and was able to provide seamlessly embedded growth support to guide Worldr towards reaching and exceeding their initial MRR OKRs.