CMO census

Welcome to The CMO Census

The CMO Census is the umbrella for all our research: summits, dinners, panels, podcasts, interviews. Wherever we get senior marketers talking honestly, we write it down and publish what's useful. It's not a one-off report. It's a running record of how marketing is changing while everyone's still arguing about it.

Interviews

Sandra Moore on brands, bravery and betting on yourself

Sandra Moore has spent more than two decades reinventing brands, and reinventing herself along the way.

‍

We sat down with her to talk brand strategy, imposter syndrome, and why the smartest thing a marketer can do is ask "who is this brand, really?"

Read the interview
Summits

Fifty marketers. One honest conversation.

Each summit brings together fifty senior marketers and a panel of five to talk about where AI has earned its keep and where it hasn't. We ask the same questions in every city and feed what we hear into the Census.

‍

The answers rarely match, which is the interesting bit.

‍

At our London summit, we welcomed two CMOs from travel & hospitality, and got their hot takes.

The podcast

Smarter at Dinner, with Noah Horner

Noah sits down with CMOs, CEOs and tech leaders. The clue's in the name: you should leave with something worth repeating over dinner.

‍

Long-form, unscripted, and light on the buzzwords. The kind of conversation people usually only have once the recording's stopped.

Listen on Spotify
Spotlight

Up close with one marketing leader at a time.

Where the Census gets specific. One CMO, one stack, one honest account of what changed.

Now showing

Rawan Haroun

CMO of Elevate Jet
Audience Engagement Tips
0:00
Drive to Survive Marketing
0:00
UFC Growth
0:00
Olympics Advertising Rule 40
0:00
Hardest Geezer Content Strategy
0:00
Spotify and the Music Industry
0:00
The State of Rugby
0:00
A video series filmed in Central Park, on building a marketing function that moves at the speed of private aviation.