Building Passionfruit

A behind-the-scenes look at creating one of Europe’s fastest-growing startups

Welcome to Building Passionfruit, the first B2B reality series of its kind, documenting the real lives of the people behind what makes Passionfruit tick.

So what is Building Passionfruit all about?

In short, Building Passionfruit is a series about the highs and lows of building a business, as told by the people living in it!

Most importantly, it’s made by the brilliant freelancers in the Passionfruit network, the very people that power our platform, across the UK, Europe and the US. That’s right: we drink our own Kool-Aid!

This series is a living, breathing example of what we believe at Passionfruit: that high-performing marketing functions can be built through world-class freelance talent. Agile, creative, and scalable, and often at a fraction of the cost and time taken of a traditional agency model.

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Why we made this

At Passionfruit, we’re not just trying to build a better way to do marketing, we’re building a culture, a movement, and a company that reflects the future of work.

That’s why Series 1 of Building Passionfruit follows 8 protagonists from across our 31-strong team as they navigate the ins and outs of startup life in 2025, from a company offsite in the English countryside to scaling scale-ups in the Big Apple.

We wanted to show that this isn’t just about the highlights, but about the daily and weekly pains everyone goes through in the working world. So don’t just expect us patting each other on the back when a deal closes, but instead more fly-on-the-wall discussions of what it’s really like to work at a scaling Series A company.

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COMING SOON
Episode 
1

Company Offsite

Meet Jess, our People & Culture Manager, as she plans our biggest offsite yet in Brighton, and tries to keep the vibes high as our American,Portuguese team and UK team meet up for our bi-annual all-company week!
COMING SOON
Episode 
2

Keep on Dialling

Tom & Johnny, our Sales Development Representative duo, bring the energy day in day out at Passionfuit HQ, but the reality is hard, as they have to continually hit their numbers, wrangle with CRM updates, and try and engage CMO’s as part of our Go To Market function.
COMING SOON
Episode 
3

Community FTW

Elsie, Head of Events, takes us behind the scenes of the Passionfruit Commuter Club, our events program. From ideation to execution, Elsie lives and breathes giving the marketers of tomorrow the very best experiences.
COMING SOON
Episode 
4

Cracking the Big Apple

Guy, Head of North America, lands in NYC to launch our US office. Expect culture shocks, big ambitions, and a lot of oat milk lattes.
COMING SOON
Episode 
5

Making the Platform Stick

Issah, Co-Founder and CPO, gets into the nuts and bolts of product development with the Tech team as he flies out to Portugal. As ever with product, Issah has to juggle the intricacies of design vs product, and ensure the team stays on track on delivering our new feature, the transcription tool.
COMING SOON
Episode 
6

Content is King

Henry, our Head of Marketing, lives and breathes content. In this episode, we follow him as he flies out to Chicago in trying to gain the attention of marketers across the pond.
COMING SOON
Episode 
7

Keeping Things Ticking

Raffi & Issah, our Co-Founders, reflect on the chaos and clarity of scaling a startup. Late-night strategy calls, hiring plans, and a shared sense of what this all means.

This is Building Passionfruit.

And we’re just getting started.

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