About
The very best of both worlds
The timeline you can expect
Where it started
Passionfruit launched as a freelancer marketplace in the early 2020s, connecting major brands with vetted marketing specialists.
We played matchmaker for paid media strategists, CRM managers, SEO leads, and brand specialists, placing them with clients in need.
And boy, did it work! Thousands of projects have been completed under our banner for hundreds of brands, from innovators like BetterHelp, Softr, and Perplexity AI, to household names like PepsiCo, HSBC, Wayfair, and L'Oreal.
Amidst these successes, though, one thing was really bugging us.
The really big problem
The sharpest minds in our network were wasting their talent on busywork.
Turns out, marketers only spend 28% of their time doing the job they were hired to do: the rest is lost in a pit of admin and manual drudgery.
That trove of excellent marketing (over five years of real campaign data, real results, real playbooks from the pros) became our foundation for something new.
Built for marketers,
by marketers
Generic models are made for mass consumption.
They don’t know good marketing from a hole in the wall. They pull from Reddit, Wikipedia, and other unregulated corners of the world wide web.
We have something that blows them out of the water: thousands of data points that prove what actually works, at scale, across industries.Those are hard-won lessons from the best practitioners in the world … and Reddit definitely can’t touch that.
Plus, Pip automatically selects the best AI model for every task.That means better outcomes and the freedom that comes from never depending on a single provider.
Passionfruit is two things,
working together.
Our Marketplace
Pip
The marketplace makes Pip smarter. Pip makes the marketplace more valuable. Both work together to solve the same problem: giving marketing teams the time, the tools, and the intelligence to do the work they were hired to do.
The mission
The team
