PIP VS. MICROSOFT COPILOT
They're an intern. We're the CMO.
Copilot helps you write emails and summarise documents. Pip connects to your live ad platforms, CRM, and data warehouse, then plots your next move.
Microsoft Copilot
Is built for everyone and trained on generic data. It's useful for drafting and summarising, but it doesn't know good marketing from bad. It can't build a campaign in your CRM or reliably report on critical metrics.
Pip
Is built for one job: marketing operations. It's trained on pro marketers' real playbooks and results, with the ability to make deeply informed judgment calls that Copilot can't touch.
Go beyond the benchmark
Pip is trained on 5,000+ vetted marketing specialists and high-performing campaigns, not the open web.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
Your agency
Pip by Passionfruit
Microsoft Copilot
Trained on marketing data
5+ years of real campaign data
Generic internet data
Connects to ad platforms
Google, Meta, TikTok, LinkedIn, Amazon
Not natively
Tuned to your metrics
Your definitions, your semantic layer
Guesses at field names
Builds campaigns in your CRM
Drafts ready-to-send assets
24/7 agents
Morning briefs, anomaly alerts, proactive suggestions
Read-only on ad platforms
By design
N/A
Enterprise security
ISO 27001, GDPR, no shared model training
Microsoft enterprise
Marketing-specific output
Board-ready decks, attribution reports, campaign plans
Partial: generic documents
If you're already in the Microsoft ecosystem and need a general writing assistant, Copilot does that well. If you need a tool that can read live Google Ads data, flag an anomaly instantly,
You're in safe hands
Proprietary marketing intelligence
Pip is trained on 5+ years of best-in-class campaigns from specialists worldwide, not the wild west of public internet data.
Full-stack execution
Instead of telling you what to do, Pip just does it: reallocating paid media, running CRM sequences, handling SEO, attribution, and reporting. Morning, noon, and night.
Engineering included
Competitors either put the integration burden on you or send you to a systems integrator. Pip's engineers handle 100% of it, no internal technical resource required.
