Vertical AI
Built for marketers, not the masses
Trained on thousands of real campaign data points from the world’s best brands, not the open internet.
If it’s for everyone, it’s not for you
Tools like ChatGPT and Copilot rely on data from around the web. They don’t know what a good ROAS looks like in your category, and they produce drafts you need to rewrite from scratch.
Why choose a specialist AI tool?
Proprietary training
We run on a proprietary dataset of real marketing work: the playbooks, outcomes and hard-won lessons of Passionfruit’s most successful creatives. You can’t get that level of insight from Wikipedia and Reddit.
Tuned to your numbers
A general model guesses what your fields and metrics mean. Pip understands your definitions and your company’s semantic layer, so its answers match your own dashboards.
Production-grade
Pip connects to your internal tools, reads live data, shows its work, and delivers board-ready drafts that don’t need a full facelift.
Your data stays yours
You’re protected by many layers of security: walled-garden architecture, data that never trains shared models, and ISO 27001, GDPR, and SOC 2 compliance.
