PIP VS. JASPER
Jasper writes. We orchestrate.
AI copywriting is table stakes. We go further by connecting to your live data, building campaigns inside your tools, monitoring performance, and producing board-ready outputs.
Jasper
Is an AI writing tool that helps marketing teams produce copy at scale. But copy is the output of a brief, and a brief is the output of a strategy, and a strategy is the output of data. So if Jasper starts at the end, we start at the beginning.
Pip
Writes an on-brand first draft of your emails, ad copy, social posts, blog articles, listings, and announcements. Then, it connects to your live platforms to tell you whether it worked, builds the next campaign based on what it learned, and sends the board report before your 9am.
Go beyond the benchmark
Pip is trained on 5,000+ vetted marketing specialists and high-performing campaigns, not the open web.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
Your agency
Pip by Passionfruit
Jasper
AI copywriting
Emails, ads, social, blogs, listings
Core capability
Brand voice training
Trained on your data and context
Live ad platform data
Google, Meta, TikTok, LinkedIn, Amazon
Campaign building in ESP
Draft, ready to send
Performance monitoring
Reporting Sidekick, Paid Media Strategist
CRM and lifecycle
HubSpot, Klaviyo, Braze, Mailchimp
Standing agents
Always-on monitoring and reporting
Trained on marketing data
5+ years of real campaign data
Generic
Board-ready output
Decks, PDFs, attribution reports
Data privacy
ISO 27001, GDPR, no shared model training
Depends on plan
If you're already in the Microsoft ecosystem and need a general writing assistant, Copilot does that well. If you need a tool that can read live Google Ads data, flag an anomaly instantly,
You're in safe hands
Proprietary marketing intelligence
Pip is trained on 5+ years of best-in-class campaigns from specialists worldwide, not the wild west of public internet data.
Full-stack execution
Instead of telling you what to do, Pip just does it: reallocating paid media, running CRM sequences, handling SEO, attribution, and reporting. Morning, noon, and night.
Engineering included
Competitors either put the integration burden on you or send you to a systems integrator. Pip's engineers handle 100% of it, no internal technical resource required.
