PIP VS. GEMINI
They're an assistant. We're the CMO.
Gemini can summarize and search. We connect to your live marketing stack, monitoring performance 24/7 and producing outputs you can take to the board.
Gemini
Is general-purpose AI: useful for drafting, summarising, and searching across your Google workspace. But it doesn't connect to your ad platforms or know your attribution window. It can't build a segment in Klaviyo or flag when your ad spend breaks its normal range.
Pip
Is tuned to you. Your definitions, your fields, your semantic layer. It queries your connected systems live and shows its work. Put it next to your existing dashboards and it reconciles, because it was taught your numbers, not a generic version of them.
Go beyond the benchmark
Pip is trained on 5,000+ vetted marketing specialists and high-performing campaigns, not the open web.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
We know what "good" looks like for your category, so we'll make sure every output goes above and beyond.
Your agency
Pip by Passionfruit
Gemini
Trained on marketing data
Proprietary campaign data
Generic
Connects to ad platforms
Google Ads, Meta, TikTok, LinkedIn, Amazon
Tuned to your metrics
Your semantic layer
24/7 agents
Paid Media Strategist, Reporting Sidekick, SEO & GEO Lead
GEO / AI visibility tracking
Tracks your brand across all LLMs incl. Gemini
CRM and lifecycle
HubSpot, Klaviyo, Braze, Mailchimp
N/A
Board-ready output
Decks, PDFs, spreadsheets
Partial
Data privacy
ISO 27001, GDPR, no shared model training
Google Workspace terms
If you're already in the Microsoft ecosystem and need a general writing assistant, Copilot does that well. If you need a tool that can read live Google Ads data, flag an anomaly instantly,
You're in safe hands
Proprietary marketing intelligence
Pip is trained on 5+ years of best-in-class campaigns from specialists worldwide, not the wild west of public internet data.
Full-stack execution
Instead of telling you what to do, Pip just does it: reallocating paid media, running CRM sequences, handling SEO, attribution, and reporting. Morning, noon, and night.
Engineering included
Competitors either put the integration burden on you or send you to a systems integrator. Pip's engineers handle 100% of it, no internal technical resource required.
