Since joining Onin, Imi and her team have had massive success. At the end of April, they announced £2.75 million of new funding from Octopus Ventures and the much-anticipated launch of their new app (definitely worth the download), which Imi played a critical role in rolling out.
The best part? Onin got back in touch with Passionfruit to work with more marketing powerhouses to help plug holes in their expanding marketing team.
Imi, long into her role as Head of Product Marketing, needed a Social Media Manager to help execute Onin’s marketing strategy on TikTok. She knew Passionfruit could deliver quality marketing talent (she had been a Passionfruit specialist after all) and she wanted to find an equally amazing specialist for the job.
A week later, Onin began working with Nicole, one of Passionfruit’s experienced TikTok Specialists.
Not only did Onin use Passionfruit to find their perfect match in Imi, but they also found the perfect TikTok specialist. Using Passionfruit helped Onin grow its Marketing team and in turn, its product.