What is a TikTok Freelancer?

A TikTok freelancer builds up a brand’s presence on TikTok. TikTok freelancers can specialise in a range of different types of TikTok marketing. This can include skills like TikTok social commerce, TikTok video creation, TikTok channel management, TikTok paid ads, or TikTok strategy. 

Why hire a TikTok Freelancer?

TikTok is rapidly becoming the most prevalent social media platform in today’s marketing landscape. It has transformed short-form video as a medium and many consumers today are using TikTok as a search engine before they turn to Google. It’s a great platform, but it’s hard to master. Content has to instantly grab people’s attention and has to be rooted in authenticity. With this in mind, it’s imperative to work with a specialist that lives and breathes the platform. 

Hiring a TikTok freelancer who has experience with the platform, understands the algorithm and what drives engagement, growth and sales can only enhance your brand. A TikTok freelancer - depending on their speciality - can help create and/or manage channel content, audit your brand, or even create a strategy. They can help you refine your social commerce strategy or help build out a paid-ad strategy for the platform. They’re a great option if you’re looking to test the channel without committing to a full-time hire. 

What does a TikTok Freelancer do?

It depends on a TikTok freelancer’s speciality. A TikTok strategist cultivates your company’s approach to the channel, drawing on data and competitor analysis. They can define your target audience and help you choose your channel niche, working in collaboration with your marketing team to gain a sense of direction. A TikTok social commerce specialist helps brands nail their online shopping experience within the app. This type of TikTok specialist can help you translate your online e-commerce experience to a social media platform in a way that makes sense for your business. 

TikTok Paid Specialists can help you create, test, and run different ads on the platform. They can help you come up with ideas and can provide analysis and iterate on your ads to give your company the best chance for success and conversions.

A TikTok channel manager typically creates and edits content, managing your TikTok community and performing market research for content ideas or inspiration. That said, you can also bring on a TikTok creator who creates and edits videos for you, but doesn’t manage the channel itself. Whatever you need, there’s a TikTok freelancer for it.