Conversion Rate Optimisation

Hire an expert CRO Specialist to help grow your business

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What is Conversion Rate Optimisation?

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Taking the stress out of hiring a CRO Specialist

Why hire a CRO Specialist?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How we vet CRO Specialists

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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Interview

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

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CRO Specialist

Hire a Freelance CRO Specialist to improve your conversion rate

CRO Specialist

What is a Freelance CRO Specialist?

CRO or ‘Conversion Rate Optimisation’ is all about increasing the percentage of users who perform a desired action on your site. That action could be booking a demo, clicking ‘add to cart’, filling out a form, purchasing a product, and so on. At a human level, CRO is all about understanding what drives users to buy something or what stops them from clicking a link. It’s all about reducing friction in the user journey.

A Freelance CRO is the specialist spearheading your company’s CRO approach. They’re in charge of developing and overseeing a strategy from start to finish. This can vary from user research to test implementation to result analysis to iteration. Freelance CROs use data to create a seamless customer experience that encourages action and ultimately leads to a higher conversion rate. 

Why hire a Freelance CRO Specialist?

How many times a week does your boss ask about conversion rates? If you just thought ‘all the time’, we’re not surprised. Conversion rates are one of the most important metrics in business today. It increases revenue per visitor, decreases customer acquisition costs, and provides more opportunity to gain and retain customers. 

Kind of a big deal. So, wouldn’t you want to have someone on your team who specialises in bringing that conversion rate up? Sounds like a no-brainer. 

A Freelance CRO is highly-skilled and analytical. They’re comfortable running extensive A/B tests based on user research, looking at the results, and iterating on those results to drive more conversions. Freelance CROs will only add value to your team. Their specialised skills directly impact your company’s bottom line and they can create more opportunities for your company to grow and flourish. 

What does a Freelance CRO Specialist do?

Freelance CROs are the stewards of your company’s plan of action for conversion experimentation. They lead the team in conducting user research, analysing a customer’s behaviour on the site and developing a testing strategy based on their findings. A Freelance CRO uses their knowledge of behavioural science and analysis to inform their decision-making. 

Their job is to develop a strategy and execute on that strategy. They use both qualitative and quantitative data to create various tests and experiments, and lead their team in implementing those tests, consistently analysing the results. Their research may include things like heat maps, user interviews, and website surveys. Freelance CROs work with their team to examine the data and use the learnings to inform what they do next. At the end of the day, a Freelance CRO’s main concern is whether that conversion rate continues to grow.

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Freelance CRO Specialist Responsibilities

  • Develop a testing strategy for your company’s CRO programme.
  • Build and manage the testing roadmap with a goal of delivering long-term results.
  • Collect and analyse quantitative and qualitative data to learn more about the user journey and identify potential problems or opportunities.
  • Implement different tests and execute on different concepts.
  • Analyse test results, diving into the data to pull out trends and learnings.
  • Ideate on learnings from different experiments and adjust future test concepts to reflect the learnings.
  • Evaluate the success of experiments.
  • Report on results to both internal and external stakeholders.
  • Ensure the testing strategy aligns with team and company goals.
  • Deliver strong ROI and increase the conversion rate.
  • Manage a team of specialists or in-house employees to execute on the strategy.

How much does a Freelance CRO Specialist cost?

Day rates for Freelance CROs vary based on experience and location. In the UK, Freelance CROs can cost anywhere from £400 to £600. They typically work anywhere from 1-5 days per week, depending on the brief.

Ready to hire a Freelance CRO Specialist?

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

How we vet

How we vet Freelance CRO Specialists

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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Interview

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last a Freelance CRO Specialist you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

FAQs

Why not hire an agency or full-time?

A Freelance CRO can seamlessly join your team and propel your ideas forward. They’ll be able to come in as and when you need them and can provide a specialist skill set that many agencies just don’t have. A Freelance CRO’s extensive knowledge and experience will lead to more innovation and a higher win rate. Who wouldn’t want that?

What makes a good Freelance CRO Specialist?

A good Freelance CRO will typically be extremely data-driven in their approach to marketing. They’ll take into account both qualitative and quantitative data when forming their strategy. Freelance CROs will have a deep understanding of behaviour and be extremely comfortable executing A/B tests of various scope. They’ll have outstanding communication skills and will be able to effectively explain their decision-making and any relevant outcomes.

Should I hire a Freelance CRO Specialist?

Yes. Optimising your company’s conversion rate will only allow your business to generate more revenue. It’s not a responsibility that should be taken lightly. Hiring a Freelance CRO means having someone on the team who is an expert. They’ll use their specialised skill set to help increase your conversion rate and gain new and returning customers.

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What is a Freelance CRO Specialist?

CRO or ‘Conversion Rate Optimisation’ is all about increasing the percentage of users who perform a desired action on your site. That action could be booking a demo, clicking ‘add to cart’, filling out a form, purchasing a product, and so on. At a human level, CRO is all about understanding what drives users to buy something or what stops them from clicking a link. It’s all about reducing friction in the user journey.

A Freelance CRO is the specialist spearheading your company’s CRO approach. They’re in charge of developing and overseeing a strategy from start to finish. This can vary from user research to test implementation to result analysis to iteration. Freelance CROs use data to create a seamless customer experience that encourages action and ultimately leads to a higher conversion rate. 

Why hire a Freelance CRO Specialist?

How many times a week does your boss ask about conversion rates? If you just thought ‘all the time’, we’re not surprised. Conversion rates are one of the most important metrics in business today. It increases revenue per visitor, decreases customer acquisition costs, and provides more opportunity to gain and retain customers. 

Kind of a big deal. So, wouldn’t you want to have someone on your team who specialises in bringing that conversion rate up? Sounds like a no-brainer. 

A Freelance CRO is highly-skilled and analytical. They’re comfortable running extensive A/B tests based on user research, looking at the results, and iterating on those results to drive more conversions. Freelance CROs will only add value to your team. Their specialised skills directly impact your company’s bottom line and they can create more opportunities for your company to grow and flourish. 

What does a Freelance CRO Specialist do?

Freelance CROs are the stewards of your company’s plan of action for conversion experimentation. They lead the team in conducting user research, analysing a customer’s behaviour on the site and developing a testing strategy based on their findings. A Freelance CRO uses their knowledge of behavioural science and analysis to inform their decision-making. 

Their job is to develop a strategy and execute on that strategy. They use both qualitative and quantitative data to create various tests and experiments, and lead their team in implementing those tests, consistently analysing the results. Their research may include things like heat maps, user interviews, and website surveys. Freelance CROs work with their team to examine the data and use the learnings to inform what they do next. At the end of the day, a Freelance CRO’s main concern is whether that conversion rate continues to grow.

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What is a Freelance CRO Specialist?

CRO or ‘Conversion Rate Optimisation’ is all about increasing the percentage of users who perform a desired action on your site. That action could be booking a demo, clicking ‘add to cart’, filling out a form, purchasing a product, and so on. At a human level, CRO is all about understanding what drives users to buy something or what stops them from clicking a link. It’s all about reducing friction in the user journey.

A Freelance CRO is the specialist spearheading your company’s CRO approach. They’re in charge of developing and overseeing a strategy from start to finish. This can vary from user research to test implementation to result analysis to iteration. Freelance CROs use data to create a seamless customer experience that encourages action and ultimately leads to a higher conversion rate. 

Why hire a Freelance CRO Specialist?

How many times a week does your boss ask about conversion rates? If you just thought ‘all the time’, we’re not surprised. Conversion rates are one of the most important metrics in business today. It increases revenue per visitor, decreases customer acquisition costs, and provides more opportunity to gain and retain customers. 

Kind of a big deal. So, wouldn’t you want to have someone on your team who specialises in bringing that conversion rate up? Sounds like a no-brainer. 

A Freelance CRO is highly-skilled and analytical. They’re comfortable running extensive A/B tests based on user research, looking at the results, and iterating on those results to drive more conversions. Freelance CROs will only add value to your team. Their specialised skills directly impact your company’s bottom line and they can create more opportunities for your company to grow and flourish. 

What does a Freelance CRO Specialist do?

Freelance CROs are the stewards of your company’s plan of action for conversion experimentation. They lead the team in conducting user research, analysing a customer’s behaviour on the site and developing a testing strategy based on their findings. A Freelance CRO uses their knowledge of behavioural science and analysis to inform their decision-making. 

Their job is to develop a strategy and execute on that strategy. They use both qualitative and quantitative data to create various tests and experiments, and lead their team in implementing those tests, consistently analysing the results. Their research may include things like heat maps, user interviews, and website surveys. Freelance CROs work with their team to examine the data and use the learnings to inform what they do next. At the end of the day, a Freelance CRO’s main concern is whether that conversion rate continues to grow.

Ready to hire a Freelance CRO Specialist?

Join thousands of other businesses around the world using the Passionfruit platform to elevate their businesses and marketing teams.

Get matched with a qualified expert within 72 hours

Understand our vetting process

Only 12% of freelancers are accepted into the Passionfruit network. We use a six-step process to ensure quality.

1
Filter the best
We screen applicants based on their experience, skills and professionalism.
In-depth review
Then we request a portfolio or examples of work before their interview.
2
Interview
Next, we interview applicants to make sure they have what it takes to make an impact.
3
Written task
We also request references and check in with past clients and companies.
4
Reference check
We also request references and check in with past clients and companies.
5
On-going monitoring
With regular check-ins, we ensure they deliver the highest standard throughout each project.
6

Frequently asked questions

Why not hire an agency or full-time?
What makes a good Freelance CRO Specialist?
Should I hire a Freelance CRO Specialist?

Ready to hire a Freelance CRO Specialist?

Join thousands of other businesses around the world using the Passionfruit platform to elevate their businesses and marketing teams.

Hire a Freelance CRO Specialist
Apply as a specialist
Get matched with a qualified expert within 72 hours