CRO or ‘Conversion Rate Optimisation’ is all about increasing the percentage of users who perform a desired action on your site. That action could be booking a demo, clicking ‘add to cart’, filling out a form, purchasing a product, and so on. At a human level, CRO is all about understanding what drives users to buy something or what stops them from clicking a link. It’s all about reducing friction in the user journey.
A Freelance CRO is the specialist spearheading your company’s CRO approach. They’re in charge of developing and overseeing a strategy from start to finish. This can vary from user research to test implementation to result analysis to iteration. Freelance CROs use data to create a seamless customer experience that encourages action and ultimately leads to a higher conversion rate.
How many times a week does your boss ask about conversion rates? If you just thought ‘all the time’, we’re not surprised. Conversion rates are one of the most important metrics in business today. It increases revenue per visitor, decreases customer acquisition costs, and provides more opportunity to gain and retain customers.
Kind of a big deal. So, wouldn’t you want to have someone on your team who specialises in bringing that conversion rate up? Sounds like a no-brainer.
A Freelance CRO is highly-skilled and analytical. They’re comfortable running extensive A/B tests based on user research, looking at the results, and iterating on those results to drive more conversions. Freelance CROs will only add value to your team. Their specialised skills directly impact your company’s bottom line and they can create more opportunities for your company to grow and flourish.
Freelance CROs are the stewards of your company’s plan of action for conversion experimentation. They lead the team in conducting user research, analysing a customer’s behaviour on the site and developing a testing strategy based on their findings. A Freelance CRO uses their knowledge of behavioural science and analysis to inform their decision-making.
Their job is to develop a strategy and execute on that strategy. They use both qualitative and quantitative data to create various tests and experiments, and lead their team in implementing those tests, consistently analysing the results. Their research may include things like heat maps, user interviews, and website surveys. Freelance CROs work with their team to examine the data and use the learnings to inform what they do next. At the end of the day, a Freelance CRO’s main concern is whether that conversion rate continues to grow.
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Day rates for Freelance CROs vary based on experience and location. In the UK, Freelance CROs can cost anywhere from £400 to £600. They typically work anywhere from 1-5 days per week, depending on the brief.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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A Freelance CRO can seamlessly join your team and propel your ideas forward. They’ll be able to come in as and when you need them and can provide a specialist skill set that many agencies just don’t have. A Freelance CRO’s extensive knowledge and experience will lead to more innovation and a higher win rate. Who wouldn’t want that?
A good Freelance CRO will typically be extremely data-driven in their approach to marketing. They’ll take into account both qualitative and quantitative data when forming their strategy. Freelance CROs will have a deep understanding of behaviour and be extremely comfortable executing A/B tests of various scope. They’ll have outstanding communication skills and will be able to effectively explain their decision-making and any relevant outcomes.
Yes. Optimising your company’s conversion rate will only allow your business to generate more revenue. It’s not a responsibility that should be taken lightly. Hiring a Freelance CRO means having someone on the team who is an expert. They’ll use their specialised skill set to help increase your conversion rate and gain new and returning customers.
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