Paid Social marketing is the practice of strategising, managing and optimising paid ad campaigns on social media platforms to reach specific audiences. Different campaign objectives can include increasing brand awareness, driving consideration and conversion. Facebook and Instagram are the most established social media ad platforms, however their primacy is constantly being challenged by the likes of Snapchat, LinkedIn, Pinterest and most recently, TikTok. For those companies with access to top-tier paid social specialists, there are great advantages to be won on some of the less saturated ad platforms. Pay-per-click advertising and display ads are both types of paid social media and a good specialist will have a strong working understanding of them. They're also likely to have a good working knowledge of branded content on their particular platform.
Passionfruit Paid Social specialists can help your business to: - Creating, managing and optimising paid social campaigns across relevant social platforms- Effective management support of campaigns, including campaign flighting and optimisation- Lead a test and learn approach to campaign management in which they suggest new ideas for testing, including planning, executing & evaluating tests- Manage campaign analytics and reporting, helping to bridge the gap between paid social, marketing and the broader business objectives
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Agencies have multiple clients to manage, meaning your company won't always be a top priority. Hiring a freelancer means you pay for their full attention, and consistently work with an expert who comes to you with fresh eyes.
A freelancer will be paid by the day or hour, with their priority being your company's social media. This means it won't get pushed to the bottom of the list and will be properly looked-after. A fresh perspective on your company's image by an outside freelancer is a positive thing, especially when it comes to social media.
Analytics can be used in social media to track that KPIs are being reached over a period of time. Specialists should also note which posts perform best and what frequency and time of posting achieves the best results. If a Google Ad is performing well a specialist might recommend putting more money behind it. Likewise, if it's performing poorly, a recommendation could be to try a different Ad or target audience.
The channels covered depend on the client and desired customer base. Most Paid Social Specialists should expect to work on traditional channels like Instagram and LinkedIn, but specialists could be hired for their expertise on channels that reach a specific demographic like TikTok or BeReal.
Your hire should work quickly and be able to respond to news and trends as they happen. They should have prior knowledge of what works and what doesn’t in social media trends and be aware of best practices across the channels you've chosen to use. They should also be able to gather relevant, engaging content and help create it, too.