Paid Social Marketing

Hire an expert Paid Social Marketer to help grow your business

We've found the best marketing specialists so you don't have to

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What is Paid Social Marketing?

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Taking the stress out of hiring a Paid Social Marketer

Why hire a Paid Social Marketer?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How we vet Paid Social Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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Interview

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

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Paid Social Marketer

Hire an expert Paid Social Marketer to help enhance brand awareness and drive conversion.

We've found the best marketing specialists so you don't have to.

Paid Social Marketer

What is Paid Social Marketing?

Paid Social marketing is the practice of strategising, managing and optimising paid ad campaigns on social media platforms to reach specific audiences. Different campaign objectives can include increasing brand awareness, driving consideration and conversion. 

Facebook and Instagram are the most established social media ad platforms, however their primacy is constantly being challenged by the likes of Snapchat, LinkedIn, Pinterest and most recently, TikTok. 

For those companies with access to top-tier paid social specialists, there are great advantages to be won on some of the less saturated ad platforms. 

Why hire a Paid Social Marketer?

Freelance Paid Social Marketers are a great, cost-effective solution for your marketing department. Not only will they bring their broad experience of working for other companies, but their sole focus will be their specialism. 

Passionfruit Paid Social specialists can help your business to:

  • Optimise paid social campaigns across relevant social platforms
  • Manage campaigns, including campaign flighting and optimisation
  • Lead a test-and-learn approach to campaign management
  • Bridge the gap between paid social, marketing and the broader business objectives

Passionfruit Paid Social Marketers will help your business to achieve its marketing objectives, let’s go further into how. 

What does a Paid Social Freelancer do? 

Freelance social media consultants are usually digital natives with a track record of growing social media accounts. They will optimise your company's social media channels, raise brand awareness, increase traffic, and help to make sales. They will do this whilst adhering to your tone of voice and brand strategy, keeping your company's reputation high in a fast-moving environment. Nowadays Paid Social Marketers can specialise in a specific channel, as there are so many and they all require different strategies!

Pay-per-click advertising and display ads are both types of paid social media and a good specialist will have a strong working understanding of them. They're also likely to have a good working knowledge of branded content on their particular platform. 

How Tom and Habitual collaborated on paid social

Habitual was matched with Tom, a Google Premier Partner and performance marketing specialist with 10+ years experience working with B2C brands, who set-up their paid ads.

Learn how Tom initiated Facebook ads, alongside other less expensive platforms to help Habitual close their seed-round.

Read the Case Study

If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.

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See Any Companies You’re Familiar With? 

Paid Social Freelancer responsibilities

  • Sourcing social media content and potentially content creation. 
  • Scheduling posts and posting on social media channels.
  • Devising a long-term social media strategy.
  • Community management. 
  • Social media reporting to gain insights on post-performance and strategy. 
  • Copywriting using each client's tone of voice.
  • Gathering and encouraging user-generated content (UGC).

How much does a Paid Social freelancer cost? 

Companies can invest from £400/day, up to £550/day, or more. A freelance Paid Search Marketer usually works 1-2 days per week depending on your goals. 

As always, you'll pay for people with more experience. If you have a tight budget it might work best to focus on one or two channels where you know your customers spend their time.

Ready to hire a Paid Social Marketer?

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

How we vet

How we vet Paid Social Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

Lightning Icon
Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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3 layers Icon
In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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Interview

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last, a Paid Social Marketer you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

FAQs

Why hire a freelancer and not an agency?

Agencies have multiple clients to manage, meaning your company won't always be a top priority. Hiring a freelancer means you pay for their full attention, and consistently work with an expert who comes to you with fresh eyes.

Why hire a freelance Paid Social Specialist?

A freelancer will be paid by the day or hour, with their priority being your company's social media. This means it won't get pushed to the bottom of the list and will be properly looked-after. A fresh perspective on your company's image by an outside freelancer is a positive thing, especially when it comes to social media. 

How does a Paid Social Specialist use analytics?

Analytics can be used in social media to track that KPIs are being reached over a period of time. Specialists should also note which posts perform best and what frequency and time of posting achieves the best results. If a Google Ad is performing well a specialist might recommend putting more money behind it. Likewise, if it's performing poorly, a recommendation could be to try a different Ad or target audience.

What channels does a Paid Social Specialist cover?

The channels covered depend on the client and desired customer base. Most Paid Social Specialists should expect to work on traditional channels like Instagram and LinkedIn, but specialists could be hired for their expertise on channels that reach a specific demographic like TikTok or BeReal.

What makes a great Paid Social Freelancer?

Your hire should work quickly and be able to respond to news and trends as they happen. They should have prior knowledge of what works and what doesn’t in social media trends and be aware of best practices across the channels you've chosen to use. They should also be able to gather relevant, engaging content and help create it, too. 

Need more help?

Looking for more than just a freelance Paid Social Marketer?

We’ve made it easy to find all the vetted growth support you need 

Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.