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A Freelance Animator is a digital artist who uses animation to tell a story or provide information. They produce images that appear to ‘come to life’ on screen. Freelance Animators can specialise in different types of animation, such as two-dimensional (2-D) or three-dimensional (3-D) structures and graphics.
A Freelance Animator typically works within a larger creative team to make certain elements of a campaign or project more dynamic. They work in various industries, including but not limited to film, computer or video games, social media and advertising.
With the rise of TikTok and YouTube Shorts, Short-form video content is rapidly becoming one of the more popular forms of content production and one of the most effective forms of marketing. And Freelance Animators bring a lot of value to this part of the industry.
They have a very specialised skill set that is not easily replicated. You can’t ask an intern to dabble in animation and expect the same result. Freelance Animators are incredibly innovative professionals and can bring a lot of value to your marketing and creative teams. Their skills have been built up over time and can be utilised in loads of different ways.
Depending on your business and marketing needs, you can bring in a Freelance Animator to work with an internal team or in collaboration with other freelance creatives. Hiring a Freelance Animator will allow you to bring in highly specialised talent, on a project-by-project basis.
Freelance Animators typically specialise in different types of animation. The four most common are 2-D computer animation, 2-D drawn animation, stop-motion animation, and 3-D computer generated (CG) animation. Typically, animators will create frames or images for different moments of movement. When their animations are played at full speed, they simulate movement. These animations can act as a stand alone campaign or they can supplement larger marketing or business campaigns.
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A Freelance Animator’s day rate varies based on location and years of experience. In the UK, Freelance Animators can cost anywhere from £200 to £800 per day. Freelance Animators will typically work anywhere from 2-5 days per week, depending on the brief.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
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Animators are pricey, and they should be. Their work is next-level impressive. But, if you don’t have a constant need for an animator on your team, it could be a waste of money. If you just need someone to come in on a project-by-project basis, hiring a Freelance just makes more sense. Plus then you can hire based on their specialism. Hiring a Freelance Animator will allow you to manage your budget more effectively while still retaining high quality, experienced talent.
A good Freelance Animator will have equally strong artistic skills and computer skills. Both are typically needed to complete different jobs. They will have excellent communication skills and will be able to meet deadlines and work cohesively with an internal marketing team.
It depends. If your marketing or business goal is to meet your audience at an emotional level, a Freelance Animator might be a smart hire for you. We all know people love videos. They hold attention. Short-form video content is quickly becoming one of the more popular forms of content production. That said, it’s possible you’d rather have graphics that simply inform. In that case, hiring an Animator might not be worth it.
A Freelance Animator and a Graphic Designer do have some similarities - both help inform and entertain their target audiences. However, Animators typically create animation in order to entertain the audience, whereas Graphic Designers provide marketing materials and sales collateral. They can help create layouts that will effectively inform your audience.
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