Search engine optimisation (SEO) is the practice of strategically and systematically improving a company's organic rankings on search engines. This is essential as organic search is a critical discovery tool for most people and so if a company can feature prominently when searched, there is a much better chance of driving traffic to their site. A good SEO strategy lays great foundations for all other digital activity and works particularly well with digital PR. Ultimately, if you are able to get access to a top-tier SEO strategist you will improve the quality and quantity of traffic to your desired website destination.
Passionfruit SEO specialists can help your business to: - Conduct detailed SEO audit- Develop SEO strategy- Keyword research- Sitemap management, indexing and backlink monitoring
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
They may charge on an hourly basis for consultations on your ongoing SEO strategy. Or alternatively, you might need more than a consultation, e.g. completing a technical audit. When there are deliverables involved, they may charge on a per-project basis instead. A monthly retainer would be another option if you're looking for more consistent work to be completed.
Ask questions related to how their process works and how they would deliver results.
For example, how do they conduct keyword research? How does a certain part of their framework relate to actually increasing sales revenue? This helps you get an understanding of their SEO experience from what works and what doesn't.
Your current SEO agency or team might not be bringing in the results you expected. If nothing is changing despite the amount of effort you’re putting in, it’s a good time to consider hiring an SEO specialist to diagnose where the issue is coming from.
Freelancers tend to be agile and quick to respond. They integrate with your in-house teams by using relevant software applications. This is where tools like editorial calendars and team communication apps like Slack come in handy. It's also beneficial to share relevant resources and project briefs to ensure you're on the same page.
Hiring a freelancer costs a lot less compared to hiring an SEO agency or in-house employee because there are fewer overheads to account for. They also offer more flexibility, so they can cater their service based on your situation and preferences.
A great SEO specialist is one with a wide range of skills and knowledge when it comes to developing an online marketing strategy. For example, having a good understanding of different content marketing strategies, how to leverage the data from an SEO campaign to get more results, and using social media marketing to improve organic rankings.