Search Engine Optimisation

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What is Search Engine Optimisation?

Search engine optimisation (SEO) is the practice of strategically and systematically improving a company's organic rankings on search engines. This is essential as organic search is a critical discovery tool for most people and so if a company can feature prominently when searched, there is a much better chance of driving traffic to their site. A good SEO strategy lays great foundations for all other digital activity and works particularly well with digital PR. Ultimately, if you are able to get access to a top-tier SEO strategist you will improve the quality and quantity of traffic to your desired website destination.

Taking the stress out of hiring a SEO Specialist

Why hire a SEO Specialist?

Passionfruit SEO specialists can help your business to: - Conduct detailed SEO audit- Develop SEO strategy- Keyword research- Sitemap management, indexing and backlink monitoring

How we vet SEO Specialists

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

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SEO Specialist

Hire an expert freelance SEO Specialist to improve your search rankings

Work with the best freelance SEO specialists to accelerate your organic growth, online visibility, and sales revenue. 

Passionfruit matches you to only the top 12% of marketers with a proven track record of growing a business.

SEO Specialist

What is Search Engine Optimisation? 

Search engine optimisation (SEO) is the process of improving a website’s ranking on search engines, predominantly Google. 

People are continuing to use search engines to find information about a query or problem they’re trying to solve. If your company can rank on the first page for these searches, then it brings traffic to your website. 

But to achieve those rankings in the first place, it requires a good SEO strategy. 

And a good SEO strategy lays the foundation for all other digital marketing activities. It also works particularly well with digital PR. 

Why hire an SEO Specialist?

An SEO specialist improves the quantity and quality of organic traffic to a desired website destination. 

They know how to get in front of your target audience and increase the amount of quality traffic landing on your website. Afterwards when enough data has been gathered, they can find ways to optimise your content to provide a better user experience. 

Which can then lead to better rankings and conversion rates. 

So to speak, their work can help you get more leads and customers repeatedly to your business for as long as you’re ranking for certain keywords.

What does a freelance SEO Specialist do? 

Numerous businesses have an SEO team on board to improve their organic visibility and search discovery. 

That’s because getting to the top of the results page for your preferred search terms is a long and complicated process. It takes a lot of work and there are multiple areas to focus on such as:

  • Keyword research: identifying the exact words or phrases your audience is typing into search engines. 
  • High-quality content: creating valuable content to serve your consumers, e.g. blog posts. 
  • Building backlinks: the process of getting inbound links from another website back to your website.

Each of these is a crucial part of developing a long-term strategy. For instance, using the information gathered from keyword research can help to devise an SEO plan aligned with your content strategy so that it’s niche relevant for your specific audience. 

If you’re ranking for keywords that aren’t related to your product or service, it leads to low-quality traffic.

Meaning, those website visitors aren’t likely to become a paying customer since they don’t have a need or interest related to what you have to offer. 

Other tasks may include performing an in-depth competitor analysis, or running an in depth site audit to identify any technical issues.

For business owners without the expertise in how the search engine algorithms work, these can be a headache to deal with.

Freelance SEO Specialist responsibilities

There are many tasks involved in an SEO project that can boost your organic performance and overall digital marketing strategy.

Here’s what an SEO specialist from Passionfruit can do for you:

  • Conduct a thorough SEO audit
  • Indexing and backlink monitoring
  • Sitemap management
  • Optimise website content and blog posts 
  • Find new keyword opportunities
  • Allocate the budget for an ads campaign strategically to maximise ROI
  • Consultation on website structure and codes
  • Track website analytics and key performance indicators (KPIs)
  • Manage an editorial calendar 
  • Diagnose the issues for declines in search traffic

How much does a freelance SEO Specialist cost?

The rate of an SEO freelancer could be as low as £25/hour. They could also be as high as £250/hour or more. Aside from charging through an hourly rate, they may charge on a per-project basis depending on the deliverables. For example, an SEO audit could come around £2,000 or more. 

Keep in mind that there are no shortcuts when it comes to ranking on the first page of search engines.

Bad SEO will come back to bite you twice as hard in the future. If you're using methods that go against the algorithm guidelines like buying backlinks, it can lead to serious trouble. Once the search engine bots find out, it's going to put your website rankings back further and it'll take weeks, months, or even years to recover before you can start ranking again. 

We’ve taken websites from page 3 rankings to page 1 of Google

Will is one of our SEO strategists who helped Nansen increase their organic traffic by 75% and reach 18,000 new organic searches per month.

Interested enough to learn how he helped Nansen get to the top of Google?

Read the Case Study

If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.

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No more SEO headaches with Passionfruit

There are more than 100 factors and variables to take into account which all have an impact on your search engine rankings. 

And there’s a range of SEO services to hire professionals for including:

  • Content writing
  • Link building
  • Technical SEO audits

SEO can be a headache but it doesn’t have to be. 

At Passionfruit, we make your life easier by matching you with a freelance SEO expert who can provide a dedicated service to help achieve your business goals and objectives. 

Hire an expert freelance SEO Specialist to improve your search rankings

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

How we vet

Here’s how we vet the top 12% of SEO Specialists

Passionfruit only accepts the most skilled and experienced SEO specialists in the industry. 

We use a deep screening process to get a competitive analysis of each applicant's framework. On top of checking social media platforms and the organic listings they’ve accomplished in the past, we assess everything from how they devise an SEO plan to execution. 

​​Here's our 6 step process for determining a candidate's eligibility.

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Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last, a freelance SEO Specialist you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!


How Do Freelance SEO Specialists Usually Charge?

They may charge on an hourly basis for consultations on your ongoing SEO strategy. Or alternatively, you might need more than a consultation, e.g. completing a technical audit. When there are deliverables involved, they may charge on a per-project basis instead. A monthly retainer would be another option if you're looking for more consistent work to be completed.

What Should You Ask An SEO Specialist?

Ask questions related to how their process works and how they would deliver results. 

For example, how do they conduct keyword research? How does a certain part of their framework relate to actually increasing sales revenue? This helps you get an understanding of their SEO experience from what works and what doesn't.

When to Hire a Freelance SEO Specialist?

Your current SEO agency or team might not be bringing in the results you expected. If nothing is changing despite the amount of effort you’re putting in, it’s a good time to consider hiring an SEO specialist to diagnose where the issue is coming from. 

How Does a Freelance SEO Specialist Integrate With In-House Teams?

Freelancers tend to be agile and quick to respond. They integrate with your in-house teams by using relevant software applications. This is where tools like editorial calendars and team communication apps like Slack come in handy. It's also beneficial to share relevant resources and project briefs to ensure you're on the same page. 

What Are the Benefits of Hiring Freelancers Over In-House or Agency?

Hiring a freelancer costs a lot less compared to hiring an SEO agency or in-house employee because there are fewer overheads to account for. They also offer more flexibility, so they can cater their service based on your situation and preferences. 

What Makes a Great SEO Specialist?

A great SEO specialist is one with a wide range of skills and knowledge when it comes to developing an online marketing strategy. For example, having a good understanding of different content marketing strategies, how to leverage the data from an SEO campaign to get more results, and using social media marketing to improve organic rankings.

Need more help?

Looking for More Than Just a Freelance SEO Specialist? 

We’ve made it easy to find all the vetted growth support you need 

Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.