Paid search marketing or Search Engine Marketing (SEM) is the practice of strategising, managing and optimising ad campaigns against keywords on search engines like Google, Bing and Yahoo. It's a popular digital marketing method, owing to its efficacy in driving strong ROI for those with access to a talented paid search specialist. This is because it reaches audiences when they are active and engaged meaning that the right strategy and buying tactics will position your business perfectly as a solution to your customers' needs.
Passionfruit Paid search specialists can help you to: - Develop and implement audience strategies to optimise campaigns- Develop strategies around relevant keywords- Oversee the management of PPC campaigns across multiple platforms- Build out a testing approach/roadmap delivering statistically significant results and insights- Boost overall conversion by improving campaign click-through rates- Manage campaign strategy, creative development, execution and budgets
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Using a freelancer means you have direct access to their expertise, facilitating quick brainstorming and implementation. A PPC specialist will come into your company and focus on paid advertising solely, leading to rapid improvements on KPIs. As it's a specialised role, your freelancer can be a welcome addition that needs little interface with the surrounding team.
One of the things a PPC freelancer needs to have is AdWords Certification. This means they will have passed rigorous two AdWords exams, demonstrating a solid understanding of the AdWords platform.
To achieve Google Partner status, which is another credential to look out for, they will have managed at least £10,000 of advertising spend and have at least 12 months 'good' management performance.
It’s important that they have experience setting up and managing paid advertising campaigns for clients similar to you. Trust Passionfruit to do this research for you and suggest one or two specialists that could be perfect for your needs.