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A fractional CMO is a heavy-hitting role on a flexible basis. They tend to focus on overall marketing strategy, hiring, analytics and reporting and sometimes strategic partnerships at marketing-led companies.
Hiring a Passionfruit Fractional CMO means that you can get all the benefits of a senior marketing executive without the downsides of an expensive and risky full-time hire.
They're so useful because they can instantly provide guidance for any marketing department that has found themselves without leadership or direction. They can get started at a reduced cost, due to their working part time and bring a wealth of experience and expertise to your marketing efforts.
Passionfruit Fractional CMOs:
All of our freelancers bring subject-matter expertise to their clients, but let’s have a look at how this particular specialism will improve your company.
A Fractional CMO will do the same job as a full-time CMO, just over fewer hours. But, they will have all the same targets and responsibilities of a full-time CMO. The success or failure of your marketing campaigns ultimately falls on the fractional CMO. Their main goal is to increase revenue by executing successful marketing campaigns.
SaaS companies need to focus on increasing the size of their customer base while also improving their products, two very different skills. A great hire for any SaaS business is a Fractional CMO as they can focus on managing the marketing department's efforts to get the SaaS software in their customer's hands. Then, the other teams can focus on the tech aspects and product development. Ultimately, a SaaS Fractional CMO has the technical expertise needed to make an impact on your company's ROI specifically.
A B2B Fractional CMO will hit the ground running and might begin by generating those all-important leads. An advantage of hiring someone with relevant experience means they will bring vast knowledge of marketing for B2B businesses, as well as new leads. Like all CMOs, they will spearhead the marketing department and help the team to achieve its targets, providing leadership and direction.
Lucy is a Fractional CMO who worked with uMed to nail their brand identity and messaging to increase overall brand awareness. Want to learn how Passionfruit helped improve their sales through brand messaging?
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
Companies can invest from £500/day, up to £800/day, or more. A Fractional CMO usually works 1-2 days per week. The more days per week, the more they can really drive change.
Hiring someone with management experience and the ability to synthesise complex information for colleagues could be pricey. Due to the responsibilities and scope of the role, the price reflects how much they can do for your business.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
CMO salaries are upwards of six-figures, so prohibitively expensive for many growing companies.
As for hiring an agency, they may not take ownership of the day-to-day tasks that is required for a CMO, being as complex a role as it is. With a Fractional CMO, you get a specialist who will focus on your needs alone.
Our specialists are focused marketing experts who can make a difference from day one. They bring knowledge and experience of many different companies, and even industries, so they know what will work for you.
Hiring a good Fractional CMO means finding a marketing expert, with many years' experience. It's imperative that you hire someone with expertise in the area of your business, bearing in mind if you're a B2B, B2C, SaaS or a startup company as getting as specific as possible with your new hire will increase their impact. You should also consider their marketing process, marketing plans and how they propose to work with your company. In other words, will they be a good fit when they're working with your existing workforce? At Passionfruit, we do all the vetting for you so we can present you with one or two excellent candidates, taking the stress out of the research process.
Yes, if your business is poised for growth and you need to scale, drive revenue or implement a successful marketing strategy, but you don't have the budget to hire a full-time CMO, you should hire a Fractional CMO. You will get a seasoned professional on your team at a fraction of the cost.
A Fractional CMO for startups could be the missing piece in your marketing efforts! Expert marketing leadership has been proven to facilitate rapid growth for companies.
A Fractional CMO is a highly experienced professional that you hire on a part-time, contract basis. They work on an hourly rate and are able to guide your marketing team, set the strategy and manage processes. They won't be involved in your workplace culture, rather they will make an impact during the hours they are scheduled.
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