Match with a content marketing expert within 72 hours, with no long-term contracts, and with full business flexibility.
We’ve found the best content marketers so you don’t have to.
Content marketing is the practice of developing and distributing the online materials and work of a business to defined audiences.
It involves more than just content creation or writing a piece of content. For instance, after completing your blog posts, you'll then need to have a plan of distribution to get in front of your potential clients.
Here are a few examples of the different types of content marketing strategies a business could use:
Freelancers who offer content marketing services are one of the most cost-effective solutions.
Compared to hiring a full-time employee or a content marketing agency, they're more affordable, responsive, and flexible.
A content marketing expert will have a variety and a diverse range of experience working for other similar companies. Getting their insight gives you a competitive advantage as they'll have a good idea of what works and what doesn't.
To sum it up, they’re valuable pieces to the chessboard because they’re capable of:
All of which our marketing specialists excel in. But let’s dive a bit deeper, shall we?
Aside from having excellent writing skills and the capability of producing high-quality content, more importantly, they devise a content strategy that leads to customer acquisition and retention. In terms of business growth, this is what’s most important.
Specialists at Passionfruit are trusted to do the following:
Content marketing is more than just writing. It requires in-depth research, industry knowledge, and expertise in search engine optimization (SEO).
Here are a few examples of tasks this could include:
Unfortunately, high-quality content alone isn’t enough to reach the right audiences and move prospects along the sales funnel. Even more so if you’re not an established authority in your niche.
That said, content marketers are also skilled at the following:
On top of that, they’re familiar with using software such as Google Analytics to track organic search results.
Content is everywhere.
There's a good chance your target audience is consuming content in multiple ways. It’s not only billboards or posters that companies are using to promote their product or service. Nowadays, it’s common for businesses to create blogs, case studies, ebooks, guides, and videos.
In other words, a major part of digital marketing is made up of online content.
With the number of online consumers increasing, having a stronger online presence means making yourself known to more people.
And being known to more of the right people can generate more leads for your business.
From the top to the bottom of the sales funnel, content can be used to serve each stage.
Let’s take a look at a fairly plain example.
You're a business that decides to use your blog to capture email leads. You focus on developing your content and SEO strategies alongside your content writing process to get in front of your ideal customers.
After consistent implementation, your content marketing efforts start to pay off. You begin to see a level of success as your website is getting traction.
Some of your website visitors really enjoy reading your blog posts. They decide to enter their email address in the signup form as they want to receive personalised content directly into their inbox.
From there, you send the initial welcome email to your email list and prepare an exclusive offer to thank them for subscribing.
Some take action, some don’t.
Either way, both groups of people are still subscribed because they genuinely enjoy your content.
You continue to put out high-quality pieces and you cater to your audience at the top of the funnel by informing and educating them about the problem your business helps to resolve. You also cater to those at the middle and bottom of the funnel by writing ebooks, customer success stories, and other relevant content.
As time passes by, you’re nurturing your relationship with them until they’re ready to make a purchase. Once they are, it’s your brand that comes to mind, which maximises your chances of making the sale.
Not all customer journeys look exactly like this.
However, it all starts with being aware of your brand and what you have to offer. Or it starts by understanding how your product solves the problem users are trying to solve.
Those are only a few things of many that good content marketing helps you with.
Companies can invest from £400/day, up to £475/day, or more. A freelance content marketer usually works 1-2 days per week depending on how much content you need.
The best route depends on your marketing needs. On top of having an expert for your content marketing campaigns, your team may also benefit from having a freelance content writer on board to maintain a consistent quality of effective content.
Pascale, a content specialist with 6+ years experience working with The Times, The Telegraph and The Independent worked with Jolt to build their credibility and in turn, attract new users.
Here’s how Jolt doubled their applications through thoughtful, thought-leading content.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
What type of marketer should you hire? How do you know if they’re the best person for the job?
These are common struggles business owners and managers alike find themselves struggling with. We remove both of these obstacles by connecting you with leading content marketing specialists who have the skills and expertise to grow your business.
Tell us a bit about your situation. We match you with a marketer to meet the expectation.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
It's more than just checking writing samples and previous examples of their content.
Our deep screening process confirms all of our specialists are passionate and qualified to deliver excellent work and results. We assess everything from their social media platforms, their industry expertise and their content delivery process.
Here's our 6 step process for determining a candidate's eligibility.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
It's a long-term strategy that helps you build trust with your audience. Educating and informing them in a way they resonate with allows them to connect with your brand. This plays a role in improving your conversion rates, which can lead to business growth.
You can use tools like Google Analytics to track the results of your content marketing campaigns, e.g. user acquisition, traffic acquisition, conversions, and more.
The main ones typically include blogs, email, paid ads, public relations (PR), SEO, SEM, and websites. Social media channels such as Facebook, LinkedIn, Twitter, and Instagram are also used for promoting content. Each of these is important in the overall digital marketing space.
A good content marketing manager is perceptive. They read between the lines to find content gaps and new or unique angles to lead your marketing strategy towards business growth.
Some key skills include creativity, open-mindedness, empathy, and storytelling.
We’ve made it easy to find all the vetted growth support you need
Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.
