Content Marketing

Hire an expert Content Marketer to help grow your business

We've found the best marketing specialists so you don't have to

Our Specialists are trusted by companies like

What is Content Marketing?

Content marketing is the practice of developing and distributing content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to defined audiences.

Taking the stress out of hiring a Content Marketer

Why hire a Content Marketer?

Passionfruit Content specialists can help your business to: - Consult on content strategy and best topics to own- Run thought leadership programs- Write and edit case studies - Copywriter for websites, marketing and sales collateral- Create audio and video content

How we vet Content Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

Lightning Icon
Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

3 layers Icon
In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

Rocket Icon

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

Star Icon
Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

Command Icon
Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

Coffee Icon
On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

Ready to hire a Content Marketer?

In just a few clicks you'll be on your way to finding the exact support you need to grow your early stage business.

Need more help?

More specialists are at the ready to help grow your business

We've got support for you across any lever you can use to drive results

Content Marketer

Hire a reliable freelance Content Marketer on-demand to grow your business

Match with a content marketing expert within 72 hours, with no long-term contracts, and with full business flexibility. 

We’ve found the best content marketers so you don’t have to.

Content Marketer

What is Content Marketing?

Content marketing is the practice of developing and distributing the online materials and work of a business to defined audiences. 

It involves more than just content creation or writing a piece of content. For instance, after completing your blog posts, you'll then need to have a plan of distribution to get in front of your potential clients.

Here are a few examples of the different types of content marketing strategies a business could use:

  • Guest blogging
  • Email newsletters
  • White papers
  • Gated content
  • Social media posts
  • Videos

Why hire a freelance Content Marketer?

Freelancers who offer content marketing services are one of the most cost-effective solutions.

Compared to hiring a full-time employee or a content marketing agency, they're more affordable, responsive, and flexible. 

A content marketing expert will have a variety and a diverse range of experience working for other similar companies. Getting their insight gives you a competitive advantage as they'll have a good idea of what works and what doesn't. 

To sum it up, they’re valuable pieces to the chessboard because they’re capable of:

  • Setting you up for long-term success
  • Developing trust, loyalty, and new relationships with a potential customer
  • Establishing subject-matter expertise

All of which our marketing specialists excel in. But let’s dive a bit deeper, shall we?

What does a freelance Content Marketer do?

Aside from having excellent writing skills and the capability of producing high-quality content, more importantly, they devise a content strategy that leads to customer acquisition and retention. In terms of business growth, this is what’s most important.

Specialists at Passionfruit are trusted to do the following:

  • Consult on content and SEO strategies 
  • Audio, visual, and written content creation
  • Edit, proofread, and optimise the content format 
  • Manage an editorial calendar
  • Collaborate with the sales and marketing team
  • Ideate content marketing campaigns

Freelance Content Marketer responsibilities 

Content marketing is more than just writing. It requires in-depth research, industry knowledge, and expertise in search engine optimization (SEO). 

Here are a few examples of tasks this could include:

  • Customer research
  • Competitor research
  • Market research
  • Site audits 
  • Content gaps analysis

Unfortunately, high-quality content alone isn’t enough to reach the right audiences and move prospects along the sales funnel. Even more so if you’re not an established authority in your niche. 

That said, content marketers are also skilled at the following:

  • Copywriting
  • Data analysis
  • Keyword research
  • Social media marketing

On top of that, they’re familiar with using software such as Google Analytics to track organic search results.

Content Marketing is one of the most effective strategies for business growth

Content is everywhere.

There's a good chance your target audience is consuming content in multiple ways. It’s not only billboards or posters that companies are using to promote their product or service. Nowadays, it’s common for businesses to create blogs, case studies, ebooks, guides, and videos.  

In other words, a major part of digital marketing is made up of online content.

With the number of online consumers increasing, having a stronger online presence means making yourself known to more people. 

And being known to more of the right people can generate more leads for your business.

Moving the right people along the sales funnel

From the top to the bottom of the sales funnel, content can be used to serve each stage. 

Let’s take a look at a fairly plain example. 

You're a business that decides to use your blog to capture email leads. You focus on developing your content and SEO strategies alongside your content writing process to get in front of your ideal customers. 

After consistent implementation, your content marketing efforts start to pay off. You begin to see a level of success as your website is getting traction. 

Some of your website visitors really enjoy reading your blog posts. They decide to enter their email address in the signup form as they want to receive personalised content directly into their inbox. 

From there, you send the initial welcome email to your email list and prepare an exclusive offer to thank them for subscribing. 

Some take action, some don’t. 

Either way, both groups of people are still subscribed because they genuinely enjoy your content. 

You continue to put out high-quality pieces and you cater to your audience at the top of the funnel by informing and educating them about the problem your business helps to resolve. You also cater to those at the middle and bottom of the funnel by writing ebooks, customer success stories, and other relevant content. 

As time passes by, you’re nurturing your relationship with them until they’re ready to make a purchase. Once they are, it’s your brand that comes to mind, which maximises your chances of making the sale. 

Not all customer journeys look exactly like this. 

However, it all starts with being aware of your brand and what you have to offer. Or it starts by understanding how your product solves the problem users are trying to solve. 

Those are only a few things of many that good content marketing helps you with. 

How much should I invest in Content Marketing? 

Companies can invest from £400/day, up to £475/day, or more. A freelance content marketer usually works 1-2 days per week depending on how much content you need. 

The best route depends on your marketing needs. On top of having an expert for your content marketing campaigns, your team may also benefit from having a freelance content writer on board to maintain a consistent quality of effective content.

How Pascale developed content that directly impacted Jolt’s enquiry rate

Pascale, a content specialist with 6+ years experience working with The Times, The Telegraph and The Independent worked with Jolt to build their credibility and in turn, attract new users.

Here’s how Jolt doubled their applications through thoughtful, thought-leading content.

Read the Case Study

If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.

Passionfruit sticker

See Any Companies You’re Familiar With? 

We bring the best Content Marketers to you

What type of marketer should you hire? How do you know if they’re the best person for the job?

These are common struggles business owners and managers alike find themselves struggling with. We remove both of these obstacles by connecting you with leading content marketing specialists who have the skills and expertise to grow your business. 

Tell us a bit about your situation. We match you with a marketer to meet the expectation.

Hire a Freelance Content Marketer

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

How we vet

Our vetting process ensures top-quality Content Marketers

It's more than just checking writing samples and previous examples of their content.

Our deep screening process confirms all of our specialists are passionate and qualified to deliver excellent work and results. We assess everything from their social media platforms, their industry expertise and their content delivery process.

​​Here's our 6 step process for determining a candidate's eligibility.

Lightning Icon
Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

Curly Right ArrowDown Arrow
3 layers Icon
In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

Right ArrowCurved down arrow
Rocket Icon

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

Coffee Icon
On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

Left Arrow
Down Arrow
Command Icon
Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

Left Arrow
Curved down arrow
Star Icon
Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

Down Arrow
Curved down arrow

At last, a freelance Content Marketer you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!


Is it worth hiring a freelance content marketer?

It's a long-term strategy that helps you build trust with your audience. Educating and informing them in a way they resonate with allows them to connect with your brand. This plays a role in improving your conversion rates, which can lead to business growth.

How do I measure the success of my content marketing strategies?

You can use tools like Google Analytics to track the results of your content marketing campaigns, e.g. user acquisition, traffic acquisition, conversions, and more. 

Which channels does a content marketing manager typically cover?

The main ones typically include blogs, email, paid ads, public relations (PR), SEO, SEM, and websites. Social media channels such as Facebook, LinkedIn, Twitter, and Instagram are also used for promoting content. Each of these is important in the overall digital marketing space. 

What makes a good content marketing manager?

A good content marketing manager is perceptive. They read between the lines to find content gaps and new or unique angles to lead your marketing strategy towards business growth. 

Some key skills include creativity, open-mindedness, empathy, and storytelling.

Need more help?

Looking for More Than Just a Freelance SEO Specialist? 

We’ve made it easy to find all the vetted growth support you need 

Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.