A Freelance Copywriter produces straightforward, and engaging text, adapting it to different channels to encourage users to take a desired action. Essentially, they’re responsible for encouraging you to click on a link, sign up to a webinar or event, book a demo, donate to a cause or make a purchase.
Freelance Copywriters’ strong writing skills means they can minimise copy mistakes and level-up the text in your advertisements and campaigns. On top of that, a Freelance Copywriter is an expert with words and all marketers know that great copy is essential to drive action.
Great Freelance Copywriters have the ability to write in a way that is persuasive, passionate, and informative. They can strengthen your brand’s voice, maintain the brand identity across different channels and platforms and encourage your target user or audience to engage or take the next step towards purchasing.
A Freelance Copywriter can work with B2B, B2C, or D2C brands, helping to create enticing copy to encourage conversions. Often, they’ll work with a company on a project-by-project basis, working with them to create copy for various channels utilised in a campaign. These channels and formats might include social media, scripts for podcast or radio ads, billboards and posters, in-store signs, print ads, website copy and so on. Freelance Copywriters can also assist with content production for a company blog.
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In the UK, a Freelance Copywriter typically costs anywhere from £230 to £450 per day. This, of course, varies depending on location and level of experience. A Freelance Copywriter can work for a brand for 1-5 days per week, depending on their availability and on the company’s needs.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
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Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
A Freelance Copywriter’s goal is to make a sale or get someone to click on a link. They are there to persuade the audience and inspire them to immediate action. Content writing is often long-form, with the goal to educate or inform their audience. They are often trying to deepen brand trust and preference over time. That said, there is quite a bit of overlap in the roles. It’s important to be clear on what kind of writer your company is looking for to execute on your business goals.
Usually, you get the best return on investment when you work with one copywriter, rather than an entire agency. And realistically, an agency copywriter is likely working with at least 6 different accounts at any one time. Working with a Freelancer is more cost-effective and more flexible. Instead of hiring full-time, you can hire someone to come in on a fixed-contract or project by project basis.
Absolutely! Some Freelance Copywriters specialise in SEO copywriting with the aim of helping your website rank higher in organic search. Freelance copywriters can work in tandem with your SEO team, working together to conceptualise and execute on a strategy.
Hiring a Freelance Copywriter will help you communicate more effectively with your target audience. Freelance Copywriters can help maintain your brand voice across different platforms, while still writing in a way that encourages engagement. A Freelance Copywriter is great if you run campaigns every so often, so you can bring them in whenever you need them.
Great Copywriters are important because, copy is what will make the sale or inspire your customers to action. Without great copy, you may miss the mark with your target audience. This will have a direct impact on your sales and overall business goals. Freelancer Copywriters are pros at using copy to persuasively speak to the audience.
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