Growth Marketing uses data and a test and learn approach to improve specific marketing outcomes. They will look at your entire funnel and conduct experiments to improve conversions. They tend to work in focused sprint-like phases and unsurprisingly are particularly sought after by companies that have found product market fit.
Passionfruit Growth Marketing specialists can help your business to: - Run A/B test programs- Identify and develop new marketing channels- Define company growth strategy- Build out referral programs
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Inorganic Growth: Leveraging other companies’ assets through mergers, acquisitions or alliances.
Growth strategy with a holistic approach lays the groundwork for future business success. It ensures that everything you're doing in the company to grow will compliment each other and evolve as you want and expect. The best growth strategy is one that is constantly improving, so it's important to hire someone adaptable who can synthesise data to continually improve the company's KPIs.
A great growth strategist is able to bring to a company:
Interestingly, there is no formal training for a growth strategist, so examining their past experience and ways of working is extra important when considering a new freelance hire for this particular role.
Begin by defining smaller and bigger SMART goals, which a freelancer will do with guidance from the company as these could already be available. Then a Growth Strategist will develop ways of supporting these goals. Selecting the correct tools and channels and implementing relevant strategies is the reason a Growth Strategist is so valuable. Analysing the results after following a particular strategy/strategies will allow your Growth Strategist to assess what worked and what didn't, allowing them to optimise the strategy and move forward. This is when new SMART goals can be executed and the growth and development of your company is properly looked after.