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Growth Marketing uses data and a test and learn approach to improve specific marketing outcomes. They will look at your entire funnel and conduct experiments to improve conversions. They tend to work in focused sprint-like phases and unsurprisingly are particularly sought after by companies that have found product market fit.
A Growth Strategist is solely focused on your company’s marketing strategy and using insights to optimise and improve it. A Passionfruit freelancer in this role will save money compared to an agency or someone working full time as they will bring their expertise and focused energy to the role. All of our freelancers create long-term success for your business, and our Growth Strategists are no exception.
Passionfruit Growth Marketing specialists can:
All of which is geared towards creating measurable growth for your company! Let’s look further into how they make this happen.
The clue is in the title! This role involves examining data and metrics, then using the numbers to improve customer acquisition and retain existing customers, increasing growth. They continually run tests at all stages of the marketing funnel to examine data and create a metric-driven strategy to improve performance. They can interpret the marketing data to create positive changes to your all-important marketing strategy.
A Growth Strategist will think long-term and will aim to increase the company's bottom line (the total profit made minus losses incurred) over a longer period. They are also able to increase company value and better the company's strategic positioning.
Steve is a Growth Marketer who launched successful Google ads for Vromo within days of working there which led to an upsurge in website traffic.
Find out how Steve increased Vromo’s free trials and demos booked by 20% in 6 weeks?
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
Companies can invest from £450/day, up to £800/day, or more. A freelance Growth Strategist usually works between 1-3 days per week depending on how much assistance you need.
This role is all about experience. There are lots of different levels of Growth Marketers out there, so the cost can vary but the more experience, the more expensive they will be.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
Inorganic Growth: Leveraging other companies’ assets through mergers, acquisitions or alliances.
Growth strategy with a holistic approach lays the groundwork for future business success. It ensures that everything you're doing in the company to grow will compliment each other and evolve as you want and expect. The best growth strategy is one that is constantly improving, so it's important to hire someone adaptable who can synthesise data to continually improve the company's KPIs.
A great growth strategist is able to bring to a company:
Interestingly, there is no formal training for a growth strategist, so examining their past experience and ways of working is extra important when considering a new freelance hire for this particular role.
Begin by defining smaller and bigger SMART goals, which a freelancer will do with guidance from the company as these could already be available. Then a Growth Strategist will develop ways of supporting these goals. Selecting the correct tools and channels and implementing relevant strategies is the reason a Growth Strategist is so valuable. Analysing the results after following a particular strategy/strategies will allow your Growth Strategist to assess what worked and what didn't, allowing them to optimise the strategy and move forward. This is when new SMART goals can be executed and the growth and development of your company is properly looked after.
We’ve made it easy to find all the vetted growth support you need
Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.