Growth Strategy

Hire an expert Growth Marketer to help grow your business

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What is Growth Strategy?

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Taking the stress out of hiring a Growth Marketer

Why hire a Growth Marketer?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How we vet Growth Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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Interview

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

Ready to hire a Growth Marketer?

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Growth Marketer

Hire an expert Growth Strategist to accelerate your marketing goals

We've found the best marketing specialists so you don't have to!

Growth Strategist

What is Growth Strategy?

Growth Marketing uses data and a test and learn approach to improve specific marketing outcomes. They will look at your entire funnel and conduct experiments to improve conversions. They tend to work in focused sprint-like phases and unsurprisingly are particularly sought after by companies that have found product market fit.

Why hire a Growth Strategist?

A Growth Strategist is solely focused on your company’s marketing strategy and using insights to optimise and improve it. A Passionfruit freelancer in this role will save money compared to an agency or someone working full time as they will bring their expertise and focused energy to the role. All of our freelancers create long-term success for your business, and our Growth Strategists are no exception.

Passionfruit Growth Marketing specialists can:

  • Run A/B test programs
  • Identify and develop new marketing channels
  • Define company growth strategy
  • Build out referral programs

All of which is geared towards creating measurable growth for your company! Let’s look further into how they make this happen.

What does a Growth Strategist do?

The clue is in the title! This role involves examining data and metrics, then using the numbers to improve customer acquisition and retain existing customers, increasing growth. They continually run tests at all stages of the marketing funnel to examine data and create a metric-driven strategy to improve performance. They can interpret the marketing data to create positive changes to your all-important marketing strategy. 

A Growth Strategist will think long-term and will aim to increase the company's bottom line (the total profit made minus losses incurred) over a longer period. They are also able to increase company value and better the company's strategic positioning.

How Steve Increased Vromo's Free Trials by 20% in 6 Weeks

Steve is a Growth Marketer who launched successful Google ads for Vromo within days of working there which led to an upsurge in website traffic.

Find out how Steve increased Vromo’s free trials and demos booked by 20% in 6 weeks?

Read the Case Study

If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.

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See Any Companies You’re Familiar With? 

Growth Strategist responsibilities

  • Improve websites through conversion rate optimisation
  • Use data to build summary reports
  • Run audits in Google Analytics to develop conversion rate optimisation roadmaps
  • Interface with designers, engineers, and clients
  • Drive data driven ideas that improve revenue or other KPIs
  • Define, prioritise, and implement AB tests on a client’s website

How much does a Growth Strategist cost?

Companies can invest from £450/day, up to £800/day, or more. A freelance Growth Strategist usually works between 1-3 days per week depending on how much assistance you need. 

This role is all about experience. There are lots of different levels of Growth Marketers out there, so the cost can vary but the more experience, the more expensive they will be.

Ready to hire a Growth Strategist?

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

How we vet

How we vet Growth Strategists

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

Lightning Icon
Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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Interview

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last a freelance Growth Strategist you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

FAQs

What are some growth strategies?

  • Market Penetration: More sales of existing products to existing consumers or targeting new customer 'segments' within the same markets.
  • Market Development: Selling your current products to new markets.
  • Product Improvement: Improving your products/services.
  • Product Development: Creating new products/services to target existing customers or to enter new markets.
  • Revenue Optimisation: The implementation of different pricing options for your existing products/services.
  • Cost Optimisation: Streamlining operations to reduce costs.

Inorganic Growth: Leveraging other companies’ assets through mergers, acquisitions or alliances.

Why is a growth strategy important?

Growth strategy with a holistic approach lays the groundwork for future business success. It ensures that everything you're doing in the company to grow will compliment each other and evolve as you want and expect. The best growth strategy is one that is constantly improving, so it's important to hire someone adaptable who can synthesise data to continually improve the company's KPIs. 

What makes a great growth strategist?

A great growth strategist is able to bring to a company:

  • analytics, reporting and troubleshooting,
  • strategic directions across all channels,
  • experimentation and identification of new opportunities,
  • conversion rate optimisation,
  • people, resource and agency management,
  • strategy and planning.

Interestingly, there is no formal training for a growth strategist, so examining their past experience and ways of working is extra important when considering a new freelance hire for this particular role.

How do you develop a growth strategy?

Begin by defining smaller and bigger SMART goals, which a freelancer will do with guidance from the company as these could already be available. Then a Growth Strategist will develop ways of supporting these goals. Selecting the correct tools and channels and implementing relevant strategies is the reason a Growth Strategist is so valuable. Analysing the results after following a particular strategy/strategies will allow your Growth Strategist to assess what worked and what didn't, allowing them to optimise the strategy and move forward. This is when new SMART goals can be executed and the growth and development of your company is properly looked after. 

Need more help?

Looking for more than just a freelance Growth Strategist?

We’ve made it easy to find all the vetted growth support you need 

Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.