Bring your product to life in a competitive market through clear messaging and effective positioning.
We’ve found the best product marketers so you don’t have to.
Product marketing is the practice of taking a company’s product or service into the market through a go-to-market (GTM) strategy. A few key elements within a product strategy include the following:
The number of new startups and product launches continues to grow, which means markets are becoming more saturated. Hence, it’s increasingly important to differentiate your product or service offering from your competitors.
If you have a great product to introduce to consumers, that’s awesome.
But a great product by itself isn’t enough. It has to be plainly obvious why it’s better than the other alternative solutions that exist.
To show why you're the best available option in the market, you’ll need to communicate the product features effectively to your audience.
A product marketer does exactly that by showcasing your solution in a way that pinpoints your target market’s needs. In other words, by speaking their language, addressing their pain points, and making yourself distinguishable from the competition.
Most importantly, they can help you achieve a product-market fit as they’ll have in-depth knowledge on your ideal customer's best interests.
By understanding who they are inside and out, it means you can serve them better.
And knowing how to serve them better leads to finding opportunities where you can fit in.
They’re tasked with supplementing effective marketing strategies to reach your audience and get more inbound leads.
To be precise, there are 4 key areas they’re focused on:
Product marketers understand your product values, how it works, and the benefits derived from its key features.
But right now, we’re talking jargon.
Speaking in this language of tech isn’t going to have the same profound impact on consumers compared to being simple, direct, and concise. This is where some of the essential skills of a product marketer come into play.
The responsibilities in a product marketing role are important for developing a successful product roadmap, improving the customer experience, and optimising the customer journey.
Here’s what a product marketer from Passionfruit can do for you:
Product managers focus on the creation and development of a product so that it fulfils a need in the marketplace. They’re proactively involved in product management to ensure internal teams stay on top of the overall mission.
In contrast, product marketing managers are focused on advertising the product. They help the product team by using customer feedback to devise engaging marketing campaigns. One priority is product growth, meaning that one of the main driving forces behind a company’s scalability is because of the product itself.
Unlike how product managers oversee the operational procedures, the primary goal of product marketing managers is to craft a product story and share its message with relevant audiences.
The success of your product marketing strategy is measurable through key performance indicators (KPIs).
Before that though, you should have a few SMART goals set such as:
In this instance, the relevant KPIs to track could be the following:
Other important metrics may include:
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
In the UK, the base salary could be as low as £30,000 per year. However, it could also be as high as £150,000 per year.
In contrast, the cost of hiring a freelance product marketer would be minimised since they won’t be working full-time hours like a normal in-house employee. They may charge on an hourly basis, per project basis, or on a monthly basis depending on the scope of the project.
Product Marketers usually cost £550/day to £650/day or more and they normally work 2-3 days per week.
Passionfruit is a platform made up of hundreds of marketing specialists with the critical skills required for growing a business from the ground up.
Here’s what companies of all sizes stand to gain:
Sounds good? Then find the right specialist for your marketing needs now at no cost by getting started below!
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We’re picky about who we choose to work with. Only the most skilled and experienced specialists are accepted into our platform.
We undertake a deep screening process to confirm they’re both passionate about delivering excellent work and capable of getting results.
Here's our 6 step process for determining a candidate's eligibility.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
It builds marketing assets for your organisation. When people are aware of how much value your product offers because of your product marketing campaigns and product demos, it can help you get more leads and sales. This stems from identifying the market demand and resonating with their needs, which is what makes product marketing rewarding.
Interpersonal skills and experience in project management. Being knowledgeable about demand gen, lead gen, the sales funnel, and the foundations of marketing are also important. They have a well-rounded understanding of how sales and marketing work.
There are two scenarios. One, you have a new product that you want to launch. Or two, you’re in the process of developing a new product or a new product feature. A product marketer will help you establish your business and meet the expectations of your audience.
A product marketer usually takes on the role of being a product marketing manager. However, there are different elements involved in product marketing such as pricing, market segmentation, product awareness, competitive differentiation, and more.
They have a growth mindset when it comes to problem-solving. The sentiments and pains of customers can be broken down into a simple message. On top of having excellent communication skills and copywriting skills, they’re highly analytical.
We’ve made it easy to find all the vetted growth support you need
Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.
