Product marketing is the practice of taking a product or solution to market by creating its Go-To-Market (GTM) strategy and driving its execution via differentiated product messaging, thought leadership and awareness, demand-generation support and sales enablementAs the number of startups launching grows, it's increasingly important for companies to differentiate the proposition in the market. A great product isn't good enough - it needs to be plainly obvious why your company's solution is better than alternatives.
Passionfruit Product Marketing specialists can help your business to: - Develop strategic product positioning and messaging- Lead and manage product launches- Develop sales collateral- Conduct customer and marketing research
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
It builds marketing assets for your organisation. When people are aware of how much value your product offers because of your product marketing campaigns and product demos, it can help you get more leads and sales. This stems from identifying the market demand and resonating with their needs, which is what makes product marketing rewarding.
Interpersonal skills and experience in project management. Being knowledgeable about demand gen, lead gen, the sales funnel, and the foundations of marketing are also important. They have a well-rounded understanding of how sales and marketing work.
There are two scenarios. One, you have a new product that you want to launch. Or two, you’re in the process of developing a new product or a new product feature. A product marketer will help you establish your business and meet the expectations of your audience.
A product marketer usually takes on the role of being a product marketing manager. However, there are different elements involved in product marketing such as pricing, market segmentation, product awareness, competitive differentiation, and more.
They have a growth mindset when it comes to problem-solving. The sentiments and pains of customers can be broken down into a simple message. On top of having excellent communication skills and copywriting skills, they’re highly analytical.