Brand marketing is the practice of developing a company's brand identity which defines who they are and governs what they do and how they do it. They do this through a mixture of data gathering, analysis and competitive research which provide options for the most fertile territory upon which to build and hone a brand. This is often sector-dependent but many brands have wrong-footed competitors by adopting brand characteristics not expected from similar companies.As performance channels have become increasingly expensive, marketers are remembering the value of a strong brand as a means of reducing the amount that needs to be spent on such channels.
Passionfruit Brand Marketing specialists can help your business to: - First and third party research- Conduct competitive analysis- Brand guideline development- Brand book creation
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.