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What is Brand Strategy?
Brand marketing is the practice of developing a company's brand identity which defines who they are and governs what they do and how they do it. They do this through a mixture of data gathering, analysis and competitive research which provide options for the most promising territory upon which to build and hone a brand. This is often sector-dependent but many brands have wrong-footed competitors by adopting brand characteristics not expected from similar companies. As performance channels have become increasingly expensive, marketers are remembering the value of a strong brand as a means of reducing the amount that needs to be spent on such channels.
Why hire a Brand Strategist?
Does your company need to find its place in the market? Do you need a long-term strategy that is properly researched and backed up? Passionfruit Brand Marketing specialists can help your business by conducting first and third party research, conducting competitive analysis, developing brand guideline development and creating your brand book. All of these activities will help employees, now and in the future, to build a brand that has a strong voice, mission and position.
What does a Brand Strategist do?
A Brand Strategist focuses on creating, maintaining and improving a brand's overall image using all the tools they have at their disposal. They also help to define what the brand stands for and how they will communicate that effectively with the public and company-wide. Basically, they map out the strategy that will lead to the brand's success and help the company achieve its long-term goals. Finally they will help to implement the strategy effectively.
Brand Strategist responsibilities
- Define the company positioning
- A thorough understanding of the market the brand operates in
- Uncover the brand's unique and distinctive offering
- Conduct research into the company's strengths and weaknesses
- Create a strategy for the marketing team to follow
- Craft guidelines for how the company sounds in communications
- Set out the brand's storytelling
- A creative strategist will share initial design concepts
How much does a freelance Brand Strategist cost?
Companies can invest from £500/day, up to £650/day, or more. A freelance brand strategist usually works 2 days per week.
Due to a brand strategist's expertise (and likely vast experience) the cost of a freelance Brand Strategist is likely to be high. However, the transformation a good Brand Strategist can make to your company is invaluable!
What is Brand Strategy?
Brand marketing is the practice of developing a company's brand identity which defines who they are and governs what they do and how they do it. They do this through a mixture of data gathering, analysis and competitive research which provide options for the most promising territory upon which to build and hone a brand. This is often sector-dependent but many brands have wrong-footed competitors by adopting brand characteristics not expected from similar companies. As performance channels have become increasingly expensive, marketers are remembering the value of a strong brand as a means of reducing the amount that needs to be spent on such channels.
Why hire a Brand Strategist?
Does your company need to find its place in the market? Do you need a long-term strategy that is properly researched and backed up? Passionfruit Brand Marketing specialists can help your business by conducting first and third party research, conducting competitive analysis, developing brand guideline development and creating your brand book. All of these activities will help employees, now and in the future, to build a brand that has a strong voice, mission and position.
What does a Brand Strategist do?
A Brand Strategist focuses on creating, maintaining and improving a brand's overall image using all the tools they have at their disposal. They also help to define what the brand stands for and how they will communicate that effectively with the public and company-wide. Basically, they map out the strategy that will lead to the brand's success and help the company achieve its long-term goals. Finally they will help to implement the strategy effectively.
Brand Strategist responsibilities
- Define the company positioning
- A thorough understanding of the market the brand operates in
- Uncover the brand's unique and distinctive offering
- Conduct research into the company's strengths and weaknesses
- Create a strategy for the marketing team to follow
- Craft guidelines for how the company sounds in communications
- Set out the brand's storytelling
- A creative strategist will share initial design concepts
How much does a freelance Brand Strategist cost?
Companies can invest from £500/day, up to £650/day, or more. A freelance brand strategist usually works 2 days per week.
Due to a brand strategist's expertise (and likely vast experience) the cost of a freelance Brand Strategist is likely to be high. However, the transformation a good Brand Strategist can make to your company is invaluable!
Ready to hire a freelance Brand Strategist?
Join thousands of other businesses around the world using the Passionfruit platform to elevate their businesses and marketing teams.
Understand our vetting process
Only 12% of freelancers are accepted into the Passionfruit network. We use a six-step process to ensure quality.
Frequently asked questions
A good Brand Strategist has a deep understanding of marketing because they will be able to help your business find and carve out an area in the market. They can directly affect the success of your company, with strategic, big-picture thinking and implementation. You should hire a strategist with experience who can guide your company to its goals using thorough research, marketing expertise and creativity.
Developing a brand strategy means hiring a Brand Strategist to conduct initial research on the company and its reputation as a way of gauging what they are dealing with. Target customers will be identified and then assessed as to whether they're being effectively targeted or not. A strategy could involve rebranding, changing the storytelling through words or design and assessing and improving marketing channels. A strategy will be developed after thorough research into your company has been undertaken and understood.
Someone who can come and make an impact in this highly specialised role needs the ability to translate complex concepts into clear communications that your team can follow and implement. It's great to have a clear vision, but can that vision be carried out effectively? A great Brand Strategist should also be able to conduct research that uncovers deep insights, not just things that are obvious or that someone in your company could have figured out.
Ready to hire a freelance Brand Strategist?
Join thousands of other businesses around the world using the Passionfruit platform to elevate their businesses and marketing teams.
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