Creative Direction

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What is Creative Direction?

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Taking the stress out of hiring a Creative Director

Why hire a Creative Director?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How we vet Creative Directors

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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Interview

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

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Creative Director

Hire a Freelance Creative Director to oversee your brand vision.

Creative Director

What is a Freelance Creative Director?

A Freelance Creative Director is responsible for overseeing and owning creative campaigns from conception to completion. They supervise the development and implementation of creative strategies and innovative ideas. Freelance Creative Directors can work across a variety of industries, ranging from visual merchandise, film and television to magazines, and so on. Their projects have just as much variation, including product packaging, website design and print or digital ad campaigns.

Why hire a Freelance Creative Director?

Hiring a Freelance Creative Director means having someone on your team who has a deep understanding of creative and artistic campaigns, who can come in on a project-by-project basis when necessary. Freelance Creative Directors are a great option for companies that don’t have a constant creative need. They not only manage creative projects from start to finish, but they also help liaise with stakeholders and ensure targets are met. Their ability to coordinate with different teams cross-functionally mean they’re able to provide real value and drive creative cohesion and creative vision.

What does a Freelance Creative Director do?

A Freelance Creative Director is charged with elevating the creative vision and concept of a campaign or project, managing everyone on the creative team and ensuring the project runs smoothly. Their teams are typically made up of art directors, illustrators, animators, social media directors, graphic designers, and copywriters. Freelance Creative Directors are not only responsible for managing their creative teams, but also for managing the relationship with internal and external stakeholders.

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Freelance Creative Director Responsibilities

  • Oversee big picture problems that come with creative projects or campaigns.
  • Brainstorm and ideate the wider creative vision for a company or client campaign.
  • Manage creative teams to produce campaigns.
  • Set budgets, timelines and deliverables for the project, working closely with key stakeholders to ensure goals are achieved.
  • Lead feedback and workshopping sessions to iterate on project phases.
  • Create visual style guides and mood boards to guide campaign look and feel.
  • Edit final version of project or campaign before it goes live.
  • Liaise with internal and external stakeholders, ensuring the creative vision is upheld and is rooted in the brand’s identity.
  • Understand business goals and what they’re looking to achieve from a certain project or campaign.
  • Work with an Art Director to conduct research to inform visual/artistic decisions. 
  • Act as a mentor to their creative teams, helping them progress and grow within their roles.
  • Help their teams learn how to work more collaboratively and efficiently across teams.

How much does a Freelance Creative Director cost?

Day rates for Freelance Creative Directors vary based on experience and location. In the UK, Freelance Creative Directors can cost anywhere from £900 to £2400 per day. Whereas in the US, they can cost about $1200 to $2500 per day. They typically work 5 days per week, but this is dependent on the brief and company needs.

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How we vet

How we vet Freelance Creative Directors

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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Interview

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last a Freelance Creative Director you can trust

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

FAQs

Why not hire an agency or full-time?

Hiring an agency is simply unnecessary. Freelance Creative Directors have a unique skill set that cannot be replicated in an agency. Hiring a full-time Creative Director can be costly, without a justifiable ROI - especially if your company doesn’t regularly have creative campaigns as a part of their strategy. Hiring a Freelance Creative Director allows for more flexibility and access to exceptional levels of talent and high quality work.

What makes a good Freelance Creative Director?

A good Freelance Creative Director typically owns the creative process that goes into a campaign or project and has a good design sense. They will also have a deep understanding of business goals and often have entrepreneurial characteristics (i.e. they’ll know how to effectively hit deliverables without breaking the bank). Beyond that, great Freelance Creative Directors will have sound leadership and creative skills and will be able to communicate and problem solve effectively in a team setting.

Should I hire a Freelance Creative Director?

Freelance Creative Directors bring expertise and broader creative view to the table, elevating a brand’s strategy, voice, and aesthetic. They are incredible assets for companies that want to have cohesive creative and visual campaigns and projects. So, if investing in a Creative Director makes sense for your business and marketing goals, go for it! Freelance Creative Directors provide a high level of expertise on a flexible basis. They can easily plug into your team and manage a team of creatives whenever you need.

What's the difference between an Art Director and a Creative Director?

These two roles complement each other and there is often some overlap depending on company size and needs. Creative Directors often pitch to stakeholders, manage budgets, and oversee the entire creative team - this includes art directors, content and social media directors, and so on. Art directors head up the visual team of specialists (i.e. graphic designers, videographers, etc) and control the visual details of company campaigns or projects. They focus more on the details and usually report to Creative Directors. Creative directors tend to focus on the bigger picture.

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