CRM is the process through which companies maintain and improve relationships with existing or prospective customers. Tools like Hubspot and Klaviyo, for instance, are essential as you look to up-sell and cross-sell more to people that have bought from you before or are registered through your website. The real talent of a CRM specialist is being able to set up customer-centric nurture flows and campaigns that are driven by data in order to yield higher ROI from your email list.
Especially as the paid ad landscape becomes more difficult post iOS 14, this is an increasingly in-demand talent. Organic and referrals are almost always the most sought-after type of user acquistion because they have lower churn and higher lifetime value. You'd hire a CRM specialist if you believe there's capacity for buyers to whom you're already connected to spend more money with you. Almost all businesses can therefore benefit from the help of a CRM specialist, but far too few consider it as an integral part of their marketing and growth mix.
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
For any business to stand the test of time, they need happy customers. Using CRM effectively can future-proof your company, by using the right data to set the right targets. CRM allows you to receive up-to-date, reliable information on progress. A CRM specialist is the person that can translate and maintain that data for the whole company.
There are a variety of CRMs that specialists can work with. Some include:
This is a company strategy used by most businesses to increase revenue, reduce costs and improve customer experience. Companies will often use CRM technology alongside other marketing strategies and customer experience tools, so whilst it isn't the only way to achieve customer-related goals, it's a big part of it.
A good CRM specialist should be diligent and reliable because a large part of their job is routinely checking that the integrity of the data is sound. They do this by updating and maintaining the software consistently, taking ownership of the accuracy of the results. Unusually for a software role, they need to be good with people as they often have to relay information to co-workers and managers and defend the data they are reporting on!