Mobile App Marketing

Hire an expert Mobile App Marketer to help grow your business

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What is Mobile App Marketing?

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Taking the stress out of hiring a Mobile App Marketer

Why hire a Mobile App Marketer?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How we vet Mobile App Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

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Filter the best

Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.

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In-depth review

We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.

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Interview

We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.

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Written task

Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.

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Reference check

Passionfruit Specialists undergo a reference check with relevant past clients and companies.

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On-going monitoring

Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the  high quality service that we expect.

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Mobile App Marketer

Hire a Freelance Mobile App Marketer to acquire and retain users.

Mobile App Marketer

What is a Freelance Mobile App Marketer?

A Freelance Mobile App Marketer implements different strategies with the aim of acquiring and/or retaining mobile app users. Freelance Mobile App Marketers typically have a background in Growth, Product or Performance Marketing, which will affect how they approach the role and what their goals are. 

An App Marketer with a Performance Marketing background will typically come up with and execute campaigns to increase app downloads. App Marketers with a Growth or Product background are focused on conversion optimization and the user journey within the app. If an App Marketer had a Brand Marketing background (which isn’t as common, but does exist), their work would revolve around retention, recall, and user recommendations.

Why hire a Freelance Mobile App Marketer?

At a granular level, Freelance Mobile App Marketers have a very specific skill set to match a very specific area of marketing. An app cannot be equated to a website. Just like an SEO specialist cannot be equated to an App Marketer. Both platforms encourage different user behaviour and in turn require different skill sets. App marketing comes with different tracking tools, different attribution techniques and windows, different optimisation techniques, different ad formats and so on.

Hiring a Freelance App Marketer will grant you access to app-specific expertise and will set your business up for more downloads and more user retention. In short, if you hire an SEO Specialist instead of an App Specialist to optimise your app, you’ll be disappointed in the results.

On a more macro-level, think about a time where you have opened your phone and gone into the App Store. You type your query into the search bar and are immediately inundated with loads of different options. Whether you’re looking for an app to help you prioritise your days, or an app to help you practise mental wellness, one thing is guaranteed – you will never be short of choices. These days, there is an app for everything. 

That market saturation is why you need to hire a Freelance Mobile App Marketer. The business world is already crowded and the app store, even more so. It’s more important than ever to stand out from your competitors. And if your app isn’t even ranking in the app store – will your target audience even know you exist? Probably not. And what if your app is ranking, but the user experience is terrible – will people stick around? Definitely not. 

Freelance Mobile App Marketers make these problems disappear. They’re able to use their specialised knowledge of app attribution, the app store and mobile apps to encourage downloads, but also enhance the user experience in the app itself.

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What does a Freelance Mobile App Marketer do?

Think of Freelance Mobile App Marketers as interior designers. Just as an interior designer will come in to inspect your home before making any changes, an App Marketer will come in and assess your app. They’ll check that you’re optimising for the right keywords and terms to rank in the app store, they’ll ensure proper tracking is in place, and they’ll dive into the data to see what’s working and what isn’t at different stages of the user journey. 

From there, a Freelance App Marketer will be able to make data-led recommendations on how to improve top-of-funnel and lower-funnel journeys, depending on their focus. They might suggest changes that create more brand cohesion across different app touchpoints, or they might make product recommendations that improve the user journey and in-turn improve downloads.

After they’ve done an audit of your existing strategy, the real fun begins. An App Marketer with Performance goals will ideate marketing campaigns to optimise the app in the app store and increase app downloads. They’ll determine the overall campaign strategy, what channels to use, what assets will be needed, and where they’ll source different creatives from. Then they’ll execute on the strategy, working with the wider team to create assets and ads, analysing data as it comes in and iterating from there. An App Marketer with Growth or Product goals will focus on the user journey after they enter the app. They might create campaigns or initiatives to get users from A to B, ensuring the app experience itself is optimised for user engagement. 

Freelance Mobile App Marketer Responsibilities

  • Perform audits of the app, checking the correct keywords and terms are being optimised for and that proper tracking is in place.
  • Data analysis to determine what is working and what is not, and providing recommendations based on that data.
  • Work with clients to define budgets or constraints for app marketing campaigns.
  • Ideate, create, and implement app marketing campaigns.
  • Work with data and product teams to optimise user experience outside of and within the app. 
  • Follow brand guidelines for every campaign - ensuring colours, layouts, messaging make sense for wider business.
  • Collaborate with creatives on assets for creative campaigns (Graphic Designers, Videographers, Influencers, UGCs, etc) 
  • Work with the in-house organic social team to ensure cohesive messaging across organical socials and ads. 
  • Analyse data to iterate on campaigns to increase downloads or increase conversion rate within the app.

How much does a Freelance Mobile App Marketer cost?

Day rates for Freelance Mobile App Marketers vary based on experience and location. In the UK, Freelance Mobile App Marketers can cost anywhere from £300 to £500 per day. In the US, they’ll typically have day rates ranging from $400 to $600. They typically work anywhere from 2-5 days per week, depending on the brief.

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How we vet

How we vet Freelance Mobile App Marketers

We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.

Lightning Icon
Filter the best

We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.

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In-depth review

Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set. 

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Interview

We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth. 

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On-going monitoring

Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.

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Reference check

Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with. 

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Written task

All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise. 

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At last a Freelance Mobile App Marketer you can trust.

Get matched with a qualified expert within 72 hours

Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!

FAQs

Why not hire an agency or full-time?

Hiring a Freelance Mobile App Marketer costs a lot less compared to hiring an agency or in-house employee because there are fewer overheads to account for. They also offer more flexibility, so they can cater their service based on your situation and preferences while offering their app expertise.

What makes a good Freelance Mobile App Marketer?

A good Freelance App Marketer will have a deep understanding of the different data tracking tools for apps and optimisation tools for the app store. They’ll be highly analytical and be comfortable getting stuck into the data to come up with creative ways to iterate and improve results.

Should I hire a Freelance Mobile App Marketer?

If your business has an app, yes. A Freelance Mobile App Marketer has a very platform-specific skill set that is not easily replicable by other Marketing Specialists. They’ll be able to help your business optimise your app and increase app downloads or in-app user retention.

What can a Freelance Mobile App Marketer do for your company?

A Freelance Mobile App Marketer can optimise your app at different stages of the marketing funnel. Depending on their goals, they’ll utilise their expert skill set to build campaigns that encourage app downloads or encourage user retention after they’ve entered the app. They’ll act as a bridge between organic social and product, ensuring messaging is cohesive across different customer touchpoints.

Need more help?

Looking for more than just a Mobile App Marketer?

We’ve made it easy to find all the vetted growth support you need 

Whether that includes a digital marketing executive or a growth marketer, we’ll help you build a full marketing team of experts in just a few clicks.