Public Relations or PR is the practice of managing the awareness, understanding and reputation of a company or organisation. Physical newspapers and magazines were the coveted targets of PR professionals and while still valuable, attention in recent times has shifted to improving a a brands digital presence. It is often done in tandem with SEO strategy to maximise its impact.Most brands understand the importance of good PR but many avoid in favour of performance channels. However, this would be a mistake as good PR will generally have a strong multiplier effect on other channels.
Passionfruit Public Relations specialists can help your business to: - Understand current perceptions, opportunities and threats to your brand's public profile- Collaborate with SEO strategists to determine best plan of action for improving your brand's online presence- Write press releases and prepare information for the media
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
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We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
It’s worth considering hiring public relations specialists if you’re getting a decent amount of exposure. Not only can they help you grow the popularity of your brand. They’ll help you maintain a consistent voice across all channels of communication. But, an adequate budget is required on top of established business goals.
First impressions are key. This holds true for all companies, which makes PR applicable to almost all types of organisations. It can be for individuals, growing startups, or enterprise companies as it's vital to perpetuating a good reputation.
Their professional skills such as communication and customer relationship management. Moreover, check their freelancer profile and track record to see if they've worked with a variety of clients in your industry. You should also be comfortable enough to have a clear space for discussion in full transparency. Fruitful client assignments in PR come from trusting your freelancer.
They excel at getting people’s attention through a compelling story. They’re great communicators and storytellers who know how to craft a hook that sparks interest and separates you from others in the industry.