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Social media marketing is a vital aspect of any company's marketing strategy. It allows you to meet your audience where they hang out digitally, offering them interesting, relevant content as well as opportunities to delve deeper into the world of the brand.
This area of marketing means analysing social media audiences and developing a strategy that's tailored to them. Social Media Marketers manage all elements of social media channels: creating and distributing content, managing accounts, monitoring conversations, measuring impact, and reporting on performance.
Conversations with your target audience can be instant through the social medium, which strengthens relationships and builds trust (especially when the tone of voice is on point).
An excellent social media marketing strategy should mean a brand has a coherent, effective online presence that is adapted to each channel, that is growing engagement, followers and sales.
Passionfruit Social Media Management specialists will enhance your social media platforms, increasing overall engagement and brand awareness. They will create, manage and optimise organic social media campaigns across relevant social platforms, conduct social media audits and develop a social media strategy for each channel. They can test content on channels and even select the channels you focus on, based on analytics.
Freelancers with social media marketing expertise will greatly improve your social media marketing strategy as they:
Passionfruit freelancers are experienced Social Media Marketers and Managers with a track record of delivering measurable impact on social media. Let's go deeper in how they can be a much needed support for your current marketing team.
A freelance Social Media Marketer takes ownership of a company's social media presence in order to grow the business. Once they have an idea of the areas that aren't working or that need improving, often through an audit, they will create a new social media strategy. This will include setting social media objectives, a posting schedule, tone of voice guidelines and content pillars. They will also take the lead on social channel calendar management using software like Airtable or Evernote.
Vinehealth was matched with Mads, a super experienced Social Media Specialist who had previously worked with Mob Kitchen.
Find out how Mads grew their online community from 0 to 10,000 patients and increased their social media engagement by 3 times.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
This varies greatly depending on experience. A good freelancer with a good range of experience should cost an hourly rate of £150-£450. Hopefully you can see from their range of responsibilities that they're highly skilled professionals who can take ownership of your social media channels.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
Social Media Marketers can work independently of the in-house marketing team if needed, with limited contact needed for overall marketing goals. Our freelancers are highly experienced so can hit the ground running, making an instant impact on social media. If social media has been handled historically by a more general marketer, a focused Social Media Marketer will be a welcome addition to the team.
There are lots of sites to find social media professionals now. Check on freelancer sites, job boards, LinkedIn and Twitter. You should look through people's professional portfolios and see if they have worked on businesses similar to yours, with content that got good engagement and drove sales. Some of the best Social Media Marketers have their own pages with large followings! Passionfruit is different to many marketing freelancer databases because we vet our freelancers so you can be paired with a professional with relevant and extensive experience.
Like all freelancers, this varies greatly depending on experience. You can choose to pay people per month, per day or per hour. If you have only one or two channels, you might need a freelancer for just one day a week, depending on how much you use the channels. An experienced Social Media Marketer will be able to discuss how much time will be necessary for your businesses specific needs.
A good Social Media Marketer is someone who has a track record of getting results. It's easy to gain quick insights into engagement and audience growth on social networks, so these marketers expect to be judged on key data like engagement rates, follower growth and click through rates on ads for example. A good social media freelancer will live and breathe social media and know what works on each channel. It's an ever-evolving area with frequent changes in the various algorithms - a good hire will have experience of working with these changes.
They should also be very organised, a good writer who can adapt to your brand's tone of voice, with skills in content creation and setting up paid ads.
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