Social media marketing is the process of analysing social media audiences and developing a strategy that’s tailored to them. They execute by creating and distributing content, managing accounts, monitoring conversations, measuring impacting and reporting on performance.
Passionfruit Social Media Management specialists can help your business to: - Create, manage and optimise organic social media campaigns across relevant social platforms- Conduct social media audits and develop social media strategy- Create and manage social media content calendars- Manage online communities via relevant social platforms- Create social media specific content
Each day, we receive a large volume of applications and handpick only the best marketing specialists to move onto the next stage of vetting.
We then do an extensive review of each potential specialist's technical skills, experience, portfolios and references.
We conduct an interview with each potential specialist during which we assess their fit for Passionfruit projects, professionalism and passion.
Passionfruit candidates then submit a short written task which we use to assess their deep technical knowledge.
Passionfruit Specialists undergo a reference check with relevant past clients and companies.
Passionfruit specialists are monitored on an ongoing basis during projects to ensure that they continue to deliver the high quality service that we expect.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Social Media Marketers can work independently of the in-house marketing team if needed, with limited contact needed for overall marketing goals. Our freelancers are highly experienced so can hit the ground running, making an instant impact on social media. If social media has been handled historically by a more general marketer, a focused Social Media Marketer will be a welcome addition to the team.
There are lots of sites to find social media professionals now. Check on freelancer sites, job boards, LinkedIn and Twitter. You should look through people's professional portfolios and see if they have worked on businesses similar to yours, with content that got good engagement and drove sales. Some of the best Social Media Marketers have their own pages with large followings! Passionfruit is different to many marketing freelancer databases because we vet our freelancers so you can be paired with a professional with relevant and extensive experience.
Like all freelancers, this varies greatly depending on experience. You can choose to pay people per month, per day or per hour. If you have only one or two channels, you might need a freelancer for just one day a week, depending on how much you use the channels. An experienced Social Media Marketer will be able to discuss how much time will be necessary for your businesses specific needs.
A good Social Media Marketer is someone who has a track record of getting results. It's easy to gain quick insights into engagement and audience growth on social networks, so these marketers expect to be judged on key data like engagement rates, follower growth and click through rates on ads for example. A good social media freelancer will live and breathe social media and know what works on each channel. It's an ever-evolving area with frequent changes in the various algorithms - a good hire will have experience of working with these changes.
They should also be very organised, a good writer who can adapt to your brand's tone of voice, with skills in content creation and setting up paid ads.