Welcome to The Juice - the official Passionfruit podcast. We chat to marketing leaders around the world about low hanging fruit, what they're being squeezed on, and the seeds they’re planting for future success.
Hosted by Raffi Salama, co-founder and CEO of Passionfruit, and Jenna Kamal, our Events & Community Lead.
Hosted by Raffi Salama, co-founder and CEO of Passionfruit, and Jenna Kamal, our Events & Community Lead.
Episodes
Waiting on the next instalment? Catch up on all of our previous episodes below.
LATEST EPISODE
Episode 4 - Adam Azor
What keeps a global marketing exec up at night? In this lively chat, Jenna and Raffi try to convince Adam Azor (Sportradar's EVP Global Marketing) to ditch his beloved, 'consistently disappointing' football team. But the real game-changer is AI, which Adam says is ten times the disruption of social media. He breaks down Sportradar's global playbook, the 70/20/10 spend rule, and how marketers are tackling both hyper-personalized ads and the emotional 'agentic future.'
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