Peckwater, a delivery franchise for kitchen operators and the fastest growing virtual brand company in the UK wanted to ‘take America’. Peckwater knew what worked on English soil but needed a US expert to help construct and manage paid media campaigns to break the American market.

Peckwater were looking for someone super experienced who could hit the ground running and they needed that person, fast. They knew a freelancer was the best option.

After weeks of unsuccessfully searching, a colleague recommended Passionfruit as having ‘an amazing roster of freelancers.’ Enter the answer to their problems.

In less than three days, Peckwater were introduced to Annie, a Paid Media specialist with over 10 years of experience. Annie was previously the Director of Paid Search at a global agency and had experienced it all.

As requested, Annie dived straight in. She immersed herself in all things Peckwater, understanding all aspects of the business. Once up to speed, Annie presented a marketing strategy with clear actions, targets and reporting methods.

After this, it was time to start testing different channels. In the UK, Peckwater was well known so paid search campaigns using Google performed well. Annie repeated this method in the US but because Americans were unaware of Peckwater or ‘virtual brands’, these ads didn’t perform particularly well.

Annie decided to launch paid ads on Facebook, a channel Peckwater hadn’t previously tested. Facebook allowed Peckwater to be much more creative with its ads and enabled them to target a whole new audience.

It worked.

Through consistent messaging and thorough testing, Annie found success. Launching different ads on different channels allowed potential customers to become familiar with Peckwater, trusting the brand more.

“Annie is really structured and strategic in her approach. We all love working with her” — Aron Lewis

In less than three days, Peckwater were introduced to Annie, a Paid Media specialist with over 10 years of experience. Annie was previously the Director of Paid Search at a global agency and had experienced it all.

As requested, Annie dived straight in. She immersed herself in all things Peckwater, understanding all aspects of the business. Once up to speed, Annie presented a marketing strategy with clear actions, targets and reporting methods.

After this, it was time to start testing different channels. In the UK, Peckwater was well known so paid search campaigns using Google performed well. Annie repeated this method in the US but because Americans were unaware of Peckwater or ‘virtual brands’, these ads didn’t perform particularly well.

Annie decided to launch paid ads on Facebook, a channel Peckwater hadn’t previously tested. Facebook allowed Peckwater to be much more creative with its ads and enabled them to target a whole new audience.

It worked.

Through consistent messaging and thorough testing, Annie found success. Launching different ads on different channels allowed potential customers to become familiar with Peckwater, trusting the brand more.

“Annie is really structured and strategic in her approach. We all love working with her” — Aron Lewis