Success stories

How Cosmo designed a brand that Kokoro could be proud of

How Cosmo designed a brand that Kokoro could be proud ofPassionfruit sticker
Passionfruit specialist hired

The challenge

The Challenge

Any marketer knows how hard it is to gain salience the first time around, let alone when you need to do it twice. When a brand needs to rearticulate what they do and how they come across, it's essential that their rebrand is done properly.  Mental health platform Kokoro needed a new brand identity for their relaunch and, to make matters worse, their small internal team had already been burned by a botique agency that kept trying to overcharge them despite the low quality work that they were delivering. They certainly didn't need someone to join full time: they simply want access to a true brand identity expert that could come in and deliver a new look and feel affordably, reliably, and brilliantly.

Jules Chappell
Thanks so much again for your support Passionfruit. It has been great working with Cosmo. We are really pleased and grateful."
— Jules Chappell

The solution

The Solution

Passionfruit connected Kokoro to Cosmo, a multi-award winning brand design specialist with 10+ years experience working for UK Parliament, Aston Villa FC and WSTRN.

The outcome

The outcome

A globally distinctive brand identity to carry Kokoro into its next chapter. From working with Passionfruit and Cosmo, Kokoro won silver in Creativepool (The Creative Industries Biggest Award) 2022 Annual awards for branding and social good.