Success stories

How Will helped Nansen get to the top of Google

How Will helped Nansen get to the top of GooglePassionfruit sticker
Passionfruit specialist hired
day per week
Top rank on Google

The challenge

The Challenge

For Nansen, a blockchain analytics platform, increasing their organic exposure through search became a top priority, especially as more and more players entered the web3 game.

Like quite a lot of early stage businesses, Ingrid, Nansen’s Head of Marketing, was running a one-woman show. She was handling everything to do with marketing, singlehandedly.

Ingrid knew that to compete against other platforms entering the web3 space, Nansen needed help from an experienced, SEO expert.

The problem?

Nansen didn’t know how long it would take for them to reach the top tier of Google’s ranking, so recruiting a full-time hire didn’t make sense. Especially given how long it would take to source, interview and hire a candidate.

They needed a freelancer. And fast.

Ingrid Sia
"Will has been amazing - thanks so much Passionfruit!"
— Ingrid Sia
Head of Marketing

The solution

The Solution

Passionfruit connected Nansen to Will, an SEO specialist who had over 5 years experience. Before going Freelance, Will was associate director for a major global agency and he previously worked for Clickstay, where he increased their organic traffic by over 75% in a few months. It was safe to say, Nansen was in good hands.

Will started off by completing a deep dive data analysis to understand how the Nansen site was performing. He discovered that although they were publishing high quality content, there was no SEO focus and they lacked technical SEO practices, meaning traffic to their site was low.

To help increase traffic, Will worked with Nansen’s product team to implement SEO-led technical changes. Will reviewed all existing landing pages and blog content and optimised them to drive more organic engagement. He also, expanded Nansen’s keyword targeting with an SEO content plan and created detailed briefs for their content writers.

The outcome

The outcome

Within two months, Nansen saw significant changes. The Nansen ‘Gas Tracker’ dashboard jumped to page 1 from page 3, reaching over 18,000 new searches per month.

Nansen now highly ranks for a huge range of super relevant terms, which leads to thousands of new site visitors discovering their product every month. New users acquired from SEO is at an all-time high.

The best part about working with Passionfruit? Will is still working with Nansen and has been for over 15 months.

Proof that hiring a freelancer, is sometimes more efficient, more effective and better-suited than a full-time hire.