For Nansen, one of Web3’s leading blockchain analytics platforms, increasing their organic traffic through search became one of their top priorities, given that most crypto-native folks were finding out about crypto through search and social media.
Like quite a lot of early-stage businesses, Ingrid, Nansen’s Head of Marketing, was running a one-woman show. She was handling everything to do with marketing, single-handedly.
Ingrid knew that to increase Nansen’s brand awareness, Nansen needed help from an experienced SEO expert.
Nansen didn’t know how long it would take for them to reach the top tier of Google’s ranking, so recruiting a full-time hire didn’t make sense. Especially given how long it would take to source, interview and hire a candidate.
They needed a freelancer. And fast.