For Nansen, a blockchain analytics platform, increasing their organic exposure through search became a top priority, especially as more and more players entered the web3 game.
Like quite a lot of early stage businesses, Ingrid, Nansen’s Head of Marketing, was running a one-woman show. She was handling everything to do with marketing, singlehandedly.
Ingrid knew that to compete against other platforms entering the web3 space, Nansen needed help from an experienced, SEO expert.
Nansen didn’t know how long it would take for them to reach the top tier of Google’s ranking, so recruiting a full-time hire didn’t make sense. Especially given how long it would take to source, interview and hire a candidate.
They needed a freelancer. And fast.