2022 was an unfortunate year for the Crypto industry. With increasing interest rates due to the COVID-19 Pandemic partnered with the crash of FTX, being in the world of digital currency was a struggle (to say the least).
And the story was no different for Ledn, a financial services company which strives to bring digital assets to life for Bitcoin and digital asset holders globally. With a challenging crypto climate, Ledn needed to re-evaluate its strategies and organisational structure to guarantee long-term success.
For marketing, this meant pivoting from an in-house model staffed by full-time employees to a model that leaned on freelancers and trusted agency partners. This was a big change and a significant challenge as they needed to keep the business growing, despite the restructuring.
So, they turned to Passionfruit.