uMed nailed their messaging and increased their brand awareness, using Passionfruit

Passionfruit specialist hired

days per week

83%

shorter sales cycle

The challenge

Before using Passionfruit, uMed knew that they were providing an excellent service to their current customers, but were unable to reach as many new customers as they thought they should. uMed helps life science teams recruit patients into studies, and while their patient operations were smooth and efficient, they weren't able to find as many new life science teams to start working with.

The uMed team agreed that they needed marketing help to find their voice, refine their message and drive greater brand awareness in their industry.

The problem…

They didn’t want to financially commit to a full-time hire before fully understanding how much value a marketing hire would add.

“Had we chosen to hire a non-specialist from Passionfruit, the onboarding process would have been far longer.”

— Gabriel

Strategic Initiatives Lead

The solution

Hello Passionfruit!

uMed met with Passionfruit and within 72 hours they were matched with Lucy, a Fractional Chief Marketing Officer (CMO). Lucy was the perfect fit for the job. She had a background in marketing for life science businesses, including a life science software company and as a Fractional CMO, Lucy was used to managing multiple marketing activities, wearing multiple hats at one time.

Given her experience, Lucy was able to jump straight in the deep end. After her first week, Lucy fully understood uMed’s complex offerings and by the end of week two, she began adding real value.

Lucy’s number one goal was to increase overall brand awareness so that when uMed spoke to new customers there was already confidence that uMed were the best out there.

How did they achieve this? Through a range of different projects including expanding their case studies, developing explainer videos, organising appearances on industry specific podcasts, building materials to support sales, and developing nurturing email newsletters for inbound prospects.

💬 “The process was very straightforward. Starting the project was quick, clear and efficient.” - Lucy, Fractional CMO Specialist

The outcome

After eight days of work (working two days a week), uMed transitioned from having limited marketing processes in place to having a full stack of materials to enable the sales team, as well as a variety of campaigns to drive their brand awareness.

Lucy's activity quickly impressed the uMed team, and the results were felt across the business. uMed's sales cycle was cut from six weeks to one week.

💬 “Lucy has completely smashed our expectations.” - Gabriel

Lucy's work both helped to close new deals more reliably and in shorter time, but it also generated new leads for the business. By helping uMed find their voice and improve their website design, uMed's site conversion jumped over 38% in the first two month's of Lucy's work.

💬 “Working with Passionfruit enables us to find pre-qualified, top notch people that can rapidly onboard and start making an impact to our business.” - Gabriel

When asked if they would use Passionfruit again uMed responded…

"Definitely. Both Passionfruit and Lucy went above and beyond what was expected. Lucy has spearheaded multiple initiatives and she regularly takes work off the hands of multiple members of the uMed team. While, working with Passionfruit enables us to find pre-qualified, top notch people that can rapidly onboard and start making an impact to our business. We're already thinking about our next freelance hire.”

CASE STUDY

uMed nailed their messaging and increased their brand awareness, using Passionfruit

uMed nailed their messaging and increased their brand awareness, using Passionfruit

The challenge

The solution

The outcome

uMed nailed their messaging and increased their brand awareness, using Passionfruit

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