Sprout.ai, a Series A Insurtech platform that uses AI technology to deliver fast & accurate claims decisions, have a roster of great clients including Zurich and Generali.
Still, they were looking to grow their sales pipeline and needed marketing support.
Prior to working with Passionfruit, Sprout.ai had a marketing strategy in place that wasn’t particularly effective due to limited marketing resources.
Sprout.ai needed a holistic marketing strategy which would grow its pipeline. The strategy needed to be flexible and driven by speed to ensure changes were made quickly.
They also needed help increasing their brand awareness. Although prospects were problem aware, they didn’t know Sprout.ai could be the solution to solve those problems.
Lastly, but perhaps most importantly, given that Sprout.ai is a premium product selling to enterprise customers, they wanted the buyer experience, curated by marketing, to reflect the sophistication of the product.
Sprout.ai needed an experienced specialist who could take the lead, devise a comprehensive marketing strategy and execute the strategy effectively.