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CRM is the process through which companies maintain and improve relationships with existing or prospective customers. Tools like Hubspot and Klaviyo, for instance, are essential as you look to up-sell and cross-sell more to people that have bought from you before or are registered through your website. The real talent of a CRM specialist is being able to set up customer-centric nurture flows and campaigns that are driven by data in order to yield higher ROI from your email list.
Freelancers who offer Customer Relationship Management services are cost-effective hires compared to other options out there. Our specialists have a wealth of experience and bring their expertise to any company they work for. Their insight is a great advantage as they are fully aware of what works and what doesn’t and can revolutionise your customer relations strategy.
A CRM Specialist is such an important role because:
All of our specialists can make a positive impact on your business, but let’s look deeper into how a CRM Specialist will do it.
It became much more difficult to collect data on users post-iOS 14, affecting the paid ad landscape. Therefore, this is an increasingly in-demand talent.
Organic and referrals are almost always the most sought-after type of user acquisition because they have lower churn and higher lifetime value. A CRM specialist is useful if you think there’s capacity for your buyers to spend more money with you. Therefore, almost all businesses can benefit from the help of a CRM specialist, but far too few consider it as an integral part of their marketing and growth mix.
This specialist manages the CRM technology in a company. To achieve marketing targets, they are able to optimise the CRM data and software to improve the customer experience. Improving customer experience improves the business overall, with better customer retention and sales, so it's a very important role.
Companies can invest from £400/day, up to £550/day, or more. A CRM freelancer usually works 1-2 days per week depending on how much help you need.
This is a highly specialised, technical role so you can expect to pay a lot for a freelancer's expertise. That being said, if you were to hire someone full-time it would cost you a lot more.
If not, that’s totally cool. Keep scrolling to learn more about how Passionfruit can be of service.
Our focus at Passionfruit is finding specialists that will improve your business. We want to build mutually beneficial relationships that fully utilise our freelancer's experience and expertise.
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We undertake a deep screening process to ensure that all our specialists are incredibly high quality and passionate about delivering excellent work.
We receive applications from a range of digital marketers. All applicants are screened based on their experience, skills, and professionalism.
Portfolios and work samples are reviewed before scheduling an interview to get a better understanding of their skill set.
We’re picky about who we choose to work with. Not many applicants get past this stage because we make sure they have what it takes to make a positive impact on your company’s growth.
Each project is monitored by us on an ongoing basis to ensure work is being delivered to the highest standard.
Applicants are requested to provide a list of references. We check in with past clients and companies they’ve worked with.
All those who pass the interview phase are now required to submit a written task to assess their technical knowledge and expertise.
Get matched with a qualified expert within 72 hours
Join thousands of other leading companies and specialists using the Passionfruit platform to grow their businesses and careers!
For any business to stand the test of time, they need happy customers. Using CRM effectively can future-proof your company, by using the right data to set the right targets. CRM allows you to receive up-to-date, reliable information on progress. A CRM specialist is the person that can translate and maintain that data for the whole company.
There are a variety of CRMs that specialists can work with. Some include:
This is a company strategy used by most businesses to increase revenue, reduce costs and improve customer experience. Companies will often use CRM technology alongside other marketing strategies and customer experience tools, so whilst it isn't the only way to achieve customer-related goals, it's a big part of it.
A good CRM specialist should be diligent and reliable because a large part of their job is routinely checking that the integrity of the data is sound. They do this by updating and maintaining the software consistently, taking ownership of the accuracy of the results. Unusually for a software role, they need to be good with people as they often have to relay information to co-workers and managers and defend the data they are reporting on!
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