Top E-Commerce startups to watch in 2024

Stitch is on a mission to help businesses seamlessly connect to the financial system so they can reach peak performance, faster. By providing the infrastructure, APIs and tools to ensure enterprises can accept and send fast, secure payments, streamline their financial operations, and build products that delight their customers. Stitch is shaking up the world of e-commerce.

We love Stitch’s hands-on approach to helping businesses find the perfect payment system. Not only is Stitch’s attention to detail unrivalled (check out its customers' testimonies) the platform is the ultimate resource for businesses with few resources. If you’re a startup on the hunt for the perfect payment solution, Stitch is guaranteed to help you operate more efficiently and grow more quickly.

Sojo is a clothing alterations and repairs platform that allows individuals to future-proof their business by embedding sustainability and circularity into their model. Sojo provides alterations and repairs to customers at scale, helping to increase garment lifespans, reduce waste, costly inventory losses and reverse logistic costs.

We’re really excited about Sojo’s mission to drive circularity in the fashion industry through repairing and tailoring existing items of clothing. In the last two decades, we have extracted, processed, and consumed more material resources than ever — and yet we’re recirculating less than 10% of those resources globally. Sojo is here to put an end to this pattern of behaviour and we’re all for it.

HURR is the UK's leading wardrobe rental platform. It allows members to share clothes and accessories, securely and in seconds. Dubbed the “Airbnb of Fashion”, HURR is driving forward demand for circular and sustainable fashion choices by providing rental second-hand designer clothes.

The fashion industry is responsible for more than 10% of global carbon emissions which is more than maritime shipping and international flights combined! Hurr is revolutionising the way consumers shop by pushing rental fashion as an eco-friendly solution to fast fashion. This means several people benefit from one item of clothing, extending the life of each garment and reducing the need to produce new clothing.

TALA is a sustainable clothing brand dedicated to creating apparel that delivers on performance, fit, quality and style. Originating as a fitness brand, TALA has now branched out to swimwear and everyday classics. TALA’s aim is to make clothes you feel good in and good about.

While there are a lot of brands moving towards a more sustainable agenda very few remain accessible in terms of their price point. TALA is one of the first brands to focus on making more sustainable options accessible and inclusive for individuals of all shapes and sizes - something we love to see represented in their marketing campaigns and UGC content.

Lively Root is a horticultural e-commerce platform that delivers a wide range of fresh plants and products straight to your door. The e-commerce site is on a mission to inspire green spaces by connecting people with plants.

We all know gardening can be hard work. If you’re anything like us you’ve probably lost count of the number of plants you’ve killed (accidentally, of course). We like to think of Lively Root as modernising the garden centre by creating a brand that speaks to consumers with fun and fresh products, education, inspiration, and the fastest eCommerce delivery available.

Lalo is a leading ecommerce company specialising in baby and toddler goods. Since its inception Lalo has distinguished itself in the crowded baby and toddler space with its design-forward, multifunctional products that grow as your family does.

The baby sector is a $60M industry that is known for its lack of transparency and extortionate pricing. Lalo is here to shake things up and provide parents with straightforward information and well-designed essentials that last multiple milestones. We all know having a child means function over fashion but this brand helps to turn that theory on its head by creating practical products that look amazing (and last). We can’t wait to see what’s next for this brand which has fast become a favourite among parens everywhere.