Top E-Commerce startups to watch in 2024

Over the last few years the number of consumers choosing to shop online has boomed. In fact, people in the UK now prefer to shop online than in-store with e-commerce accounting for more than 30% of the total retail market in the UK (up from 10% in 2020). These ten e-commerce startups demonstrate the vast range of companies flourishing in this space.

The Top Three

True Classic

True Classic is an e-commerce site dedicated to making well-fitting t-shirts for men. Made using premium quality fabrics each t-shirt is designed to fit perfectly. Since launching almost four years ago True Classic sends out an average 600 orders a month!
1
.

UBuy

Ubuy is a cross-border e-commerce platform. Available in over 180 countries, UBuy connects shoppers with over 100 million brand-new, unique products from the best international brands in the US, the UK, and beyond.
2
.

Hire Street

Hirestreet is a fashion rental platform committed to making style and sustainability accessible to all. All users need to do to get started is select their size and rental period before clever AI technology shares suitable items for hire. Before choosing which item of clothing they’d like to hire, users can explore their options using customer images, reviews and size guides.
3
.
1
.

True Classic

True Classic is an e-commerce site dedicated to making well-fitting t-shirts for men. Made using premium quality fabrics each t-shirt is designed to fit perfectly. Since launching almost four years ago True Classic sends out an average 600 orders a month!
Why we’re excited:
We love True Classic because it’s a great example of a brand that has nailed its performance marketing strategy. Since launching almost four years ago, True Classic’s Founder Matthew Winnock has admitted Meta has been a key factor in the growth of the brand. In fact, the company spends on average 70% of its marketing budget on different Meta platforms. So while performance marketing can take time, it can definitely be worth it.
Founded by:
Founded date:
2019
Funding:
Venture Series Unknown
# Employees:
11-50
Location:
Los Angeles, U.S
2
.

UBuy

Ubuy is a cross-border e-commerce platform. Available in over 180 countries, UBuy connects shoppers with over 100 million brand-new, unique products from the best international brands in the US, the UK, and beyond.
Why we’re excited:
UBuy is not your typical e-commerce site. While its goal is to provide shoppers with access to hundreds of product categories, it is focused on ensuring both its website and app work seamlessly around the world. Given 47% of consumers say usability and responsiveness are the most important to them, it's safe to say UBUy are nailing it.
Founded by:
Founded date:
2012
Funding:
Venture Series Unknown
# Employees:
101-250
Location:
Kuwait

70% of startups use Freelancers to scale

3
.

Hire Street

Hirestreet is a fashion rental platform committed to making style and sustainability accessible to all. All users need to do to get started is select their size and rental period before clever AI technology shares suitable items for hire. Before choosing which item of clothing they’d like to hire, users can explore their options using customer images, reviews and size guides.
Why we’re excited:
We believe Hire Street plays a key role in shaping the future of fashion by creating a more sustainable industry while combating fast fashion. It also encourages us to stop and think about how our buying decisions impact the world. Plus it helps to make finding a suitable outfit for an upcoming event cheaper than ever.
Founded by:
Founded date:
2018
Funding:
Pre-Seed US$ 2.73M
# Employees:
11-50
Location:
Newcastle, U.K
4
.

Mejuri

Mejuri designs, makes and sells jewellery directly to women online bypassing middle-person costs. Besides striving for reasonable prices, Mejuri also aims to empower women to purchase their own jewellery - upending the entrenched practice that jewellery should be bought for women by men.
Why we’re excited:
Not only does Mejuri encourage women to celebrate themselves and purchase their own jewellery. The brand is committed to driving forward a sustainable agenda within the industry. For example, Mejuri shares an annual sustainability report and only produces limited runs of each item of jewellery to ensure production is not wasteful.
Founded by:
Founded date:
2013
Funding:
Series B US$ 28M
# Employees:
201 - 500
Location:
Toronto, Ontario, Canada

How a growth specialist heped Hirestreet increase their overall transactions by 78%

Hirestreet wanted to see more frequent and valuable results from their marketing spend. After just two months, they had increased conversions by 45%, with a 78% increase in overall transactions and a 39% increase in revenue.

Learn how
5
.

Stitch

Stitch is on a mission to help businesses seamlessly connect to the financial system so they can reach peak performance, faster. By providing the infrastructure, APIs and tools to ensure enterprises can accept and send fast, secure payments, streamline their financial operations, and build products that delight their customers. Stitch is shaking up the world of e-commerce.
Why we’re excited:
We love Stitch’s hands-on approach to helping businesses find the perfect payment system. Not only is Stitch’s attention to detail unrivalled (check out its customers' testimonies) the platform is the ultimate resource for businesses with few resources. If you’re a startup on the hunt for the perfect payment solution, Stitch is guaranteed to help you operate more efficiently and grow more quickly.
Founded by:
Founded date:
2019
Funding:
Series A US$ 27M
# Employees:
11-50
Location:
Cape Town, South Africa
6
.

Sojo

Sojo is a clothing alterations and repairs platform that allows individuals to future-proof their business by embedding sustainability and circularity into their model. Sojo provides alterations and repairs to customers at scale, helping to increase garment lifespans, reduce waste, costly inventory losses and reverse logistic costs.
Why we’re excited:
We’re really excited about Sojo’s mission to drive circularity in the fashion industry through repairing and tailoring existing items of clothing. In the last two decades, we have extracted, processed, and consumed more material resources than ever — and yet we’re recirculating less than 10% of those resources globally. Sojo is here to put an end to this pattern of behaviour and we’re all for it.
Founded by:
Founded date:
2021
Funding:
Pre-Seed US$ 2M
# Employees:
1-10
Location:
London, U.K
7
.

HURR

HURR is the UK's leading wardrobe rental platform. It allows members to share clothes and accessories, securely and in seconds. Dubbed the “Airbnb of Fashion”, HURR is driving forward demand for circular and sustainable fashion choices by providing rental second-hand designer clothes.
Why we’re excited:
The fashion industry is responsible for more than 10% of global carbon emissions which is more than maritime shipping and international flights combined! Hurr is revolutionising the way consumers shop by pushing rental fashion as an eco-friendly solution to fast fashion. This means several people benefit from one item of clothing, extending the life of each garment and reducing the need to produce new clothing.
Founded by:
Founded date:
2019
Funding:
Seed US$ 5.4M
# Employees:
11-50
Location:
London, U.K
8
.

We Are Tala

TALA is a sustainable clothing brand dedicated to creating apparel that delivers on performance, fit, quality and style. Originating as a fitness brand, TALA has now branched out to swimwear and everyday classics. TALA’s aim is to make clothes you feel good in and good about.
Why we’re excited:
While there are a lot of brands moving towards a more sustainable agenda very few remain accessible in terms of their price point. TALA is one of the first brands to focus on making more sustainable options accessible and inclusive for individuals of all shapes and sizes - something we love to see represented in their marketing campaigns and UGC content.
Founded by:
Founded date:
2019
Funding:
Seed US$ 5.7M
# Employees:
11-50
Location:
London, U.K
9
.

Lively Root

Lively Root is a horticultural e-commerce platform that delivers a wide range of fresh plants and products straight to your door. The e-commerce site is on a mission to inspire green spaces by connecting people with plants.
Why we’re excited:
We all know gardening can be hard work. If you’re anything like us you’ve probably lost count of the number of plants you’ve killed (accidentally, of course). We like to think of Lively Root as modernising the garden centre by creating a brand that speaks to consumers with fun and fresh products, education, inspiration, and the fastest eCommerce delivery available.
Founded by:
Founded date:
2020
Funding:
Seed US$ 5.1M
# Employees:
11-50
Location:
San Diego, California, U.S
10
.

Lalo

Lalo is a leading ecommerce company specialising in baby and toddler goods. Since its inception Lalo has distinguished itself in the crowded baby and toddler space with its design-forward, multifunctional products that grow as your family does.
Why we’re excited:
The baby sector is a $60M industry that is known for its lack of transparency and extortionate pricing. Lalo is here to shake things up and provide parents with straightforward information and well-designed essentials that last multiple milestones. We all know having a child means function over fashion but this brand helps to turn that theory on its head by creating practical products that look amazing (and last). We can’t wait to see what’s next for this brand which has fast become a favourite among parens everywhere.
Founded by:
Founded date:
2019
Funding:
Series A US$ 15.7M
# Employees:
1-10
Location:
New York, U.S
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