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Top Wellness startups to watch in 2024

In the last three years the wellbeing industry has grown by almost $2 trillion to support the pursuit of activities, choices, and lifestyles that promote better physical and mental health. From pilates to healthy eating, nutrition and weight-loss, meditation and wellbeing within the workplace, wellness is more affordable and accessible than ever before. We’ve rounded up the ten start-ups we believe are set to take the industry by storm over the next twelve months.

The Top Three

Body By Ciara

BodyByCiara is dedicated to helping women reach their fitness goals regardless of their ability. The app shares over 45 workouts every week (e.g. HITT, conditioning, yoga, barre, pilates) - all led by experienced personal trainers. Members can access healthy, affordable recipes, nutrition advice and gentle meditations to help support their mental health. Body by Ciara also has a gym in North London where its community can come together to workout in real life.
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Learn more

STRETCHIT

STRETCHIT offers high-quality stretching classes and training programs to help increase mobility, reduce the risk of injury and improve athletic performance. Using clever AI technology STTRETCHIT creates perfectly stretching plans tailored to each individual's goals.
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EvolveYou

EvolveYou is designed to help women meet their fitness goals with hundreds of workouts that can be tailored to your ability and completed at home or in the gym. Members can choose from five carefully created programmes: HIIT, Barre, Yoga, LIIS and Strength as well as thousands of recipes for a range of dietary requirements.
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Learn more
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Body By Ciara

BodyByCiara is dedicated to helping women reach their fitness goals regardless of their ability. The app shares over 45 workouts every week (e.g. HITT, conditioning, yoga, barre, pilates) - all led by experienced personal trainers. Members can access healthy, affordable recipes, nutrition advice and gentle meditations to help support their mental health. Body by Ciara also has a gym in North London where its community can come together to workout in real life.
Why we’re excited:
Whether you’re strapped for time or don’t have access to a gym or weights, Body By Ciara makes exercise accessible. The best bit? The Body By Ciara Community Hub connects members with each other to help them push through difficult days and reach their fitness goals. Everyone should feel good in their own skin and Ciara certainly helps to reinforce this message of self-love to women around the world.
Founded by:
Founded date:
2020
Funding:
Venture Series Unknown
# Employees:
10-20
Location:
London, U.K
2
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STRETCHIT

STRETCHIT offers high-quality stretching classes and training programs to help increase mobility, reduce the risk of injury and improve athletic performance. Using clever AI technology STTRETCHIT creates perfectly stretching plans tailored to each individual's goals.
Why we’re excited:
STRETCHIT asks for feedback after each class and based on the information shared the app amends your personalised plan using clever AI technology. We love the platform's tech first approach to fitness as it helps to ensure you stay on track to meet your goals regardless of whether you found the class easy or hard. Stretching is also a great way to wind down after a stressful day, making it a great addition to your daily routine.
Founded by:
Founded date:
2015
Funding:
Venture Series Unknown
# Employees:
1-10
Location:
New York, U.S

70% of startups use Freelancers to scale

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EvolveYou

EvolveYou is designed to help women meet their fitness goals with hundreds of workouts that can be tailored to your ability and completed at home or in the gym. Members can choose from five carefully created programmes: HIIT, Barre, Yoga, LIIS and Strength as well as thousands of recipes for a range of dietary requirements.
Why we’re excited:
We’re big fans of the function that allows you to schedule your workouts in the EvolveYou weekly planner - not only does it help to keep you accountable but it encourages you not to miss a workout. With the option to flip between at home or gym workouts, EvolveYou is the ultimate fitness and nutrition guru in your pocket. They also have an online community, which is a great place to connect and collaborate with others who share the same goals.
Founded by:
Founded date:
2019
Funding:
Venture Series Unknown
# Employees:
11-50
Location:
London, U.K
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Wellory

Wellory is focused on making nutrition coaching accessible to everyone. The app connects users with personal nutrition coaches who provide feedback and guidance on healthy eating habits.
Why we’re excited:
If you want to see a nutritionist or health coach on your own it can cost you anywhere from £100 to £500 for a one hour session. We’re big fans of Wellory because it is challenging diet culture and reinventing personal nutrition by making it accessible and affordable to all. Given one of the biggest causes of obesity is a lack of knowledge about what constitutes a well balanced diet, this high-growth start-up is about to have a big impact around the world!
Founded by:
Founded date:
2019
Funding:
Seed US$ 4.2M
# Employees:
11-50
Location:
New York, U.S

Vinehealth built an online community of over 10,000 patients with 3x social engagement using Passionfruit

Vinehealth wanted to increase its engagement with users across their social media platforms. With a small online presence to begin with, there was ample room to grow. Within a few weeks of working with a Social Media freelancer for two days per week, Vinehealth’s overall engagement increased threefold.

Learn how
dashboard illustrationpassionfruit logo
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SHREDDY

The SHREDDY app offers women everything from real-time workouts to 8 week transformation guides and meal plans. With over 500,000 female members already seeing results, SHREDDY takes the guesswork out of reaching your fitness goals, no matter what they are
Why we’re excited:
Shreddy allows you to upload progress pics, measurements and write diary entries, helping you track all of your progress in one place. Each meal is also specially created by an expert nutritionist to help you meet your goals regardless of your dietary requirements. Plus SHREDDY offers incredible prizes when you participate in one of the platform's many challenges - a recent competition winner had their rent paid for a month!
Founded by:
Founded date:
2019
Funding:
Venture Series Unknown
# Employees:
11-50
Location:
London, U.K
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Fastic

Fastic focuses on unlocking the benefits of intermittent fasting. The app, which has had over 30 million downloads, offers diet plans, calculators, recipes, courses, and educational and motivational content to help users achieve their weight loss goals.
Why we’re excited:
For anyone new to fasting, Fastic is a fantastic app to help you get started. Not only is it easy to use but it helps users develop healthy habits and educate them on how intermittent fasting can benefit their health. Fasting can be hard work but we love the app's fasting timer as it's a great way to stay on track (and remember when you started your fasting window). According to recent studies fasting can also have several health benefits including improved blood sugar and decreased inflammation making the app even more appealing.
Founded by:
Founded date:
2019
Funding:
Seed US$ 5M
# Employees:
11-50
Location:
Berlin, Germany
7
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Veri

Veri, enables people to improve their metabolic health by helping its users understand what to eat. With the Veri mobile app, users scan a wearable glucose sensor to get actionable insights and recommendations on nutrition and their lifestyle habits.
Why we’re excited:
By stabilising your blood sugar, using a continuous glucose monitor (CGM) Veri can help you begin to understand your body like never before. You can learn how to eat, exercise, and sleep better. It’s simple, easy to understand and helps to ensure you have more energy throughout the day. It can also help you avoid chronic health problems and ensure you benefit from better hormonal health.
Founded by:
Founded date:
202
Funding:
Series A US$ 10.8M
# Employees:
11-50
Location:
Helsinki, Finland
8
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Opal

Opal gives people the tools to develop better screen-time habits. The digital well-being assistant allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods, and more.
Why we’re excited:
The average person spends three hours and fifteen minutes on their phone each day - that’s almost 50 days a year. We’re all for Opal and its mission to help individuals (including us) spend less time online and more time offline, in the real world. Whether that means having more time to spend with our family and friends, exercising, reading, or simply, prioritising our wellness. With over 1m downloads, it looks like we’re not alone.
Founded by:
Founded date:
2020
Funding:
Seed US$ 4.3M
# Employees:
1-10
Location:
New York, U.S
9
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Reveri

Reveri wants to make hypnosis mainstream and help hundreds of millions of people achieve goals like better sleep, enhanced focus and performance, relief from stress and anxiety, pain management, and more.
Why we’re excited:
Almost everyone in the UK has felt stressed. In fact almost three quarters of Brits have admitted that stress has impacted their mental wellbeing at one or more points over the last twelve months. We love Reveri because it makes it easy for people to manage their wellbeing wherever and whenever they are. We like to think of Reveri as the ultimate toolkit to better manage our mind and body.
Founded by:
Founded date:
2020
Funding:
Seed US$ 1.8M
# Employees:
1-10
Location:
California, USA
10
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Conceive

Conceive is the first scaleable community and expert network for women's health, starting with fertility. The app offers a cohort-based community, access to experts and 1:1 coaching to help women navigate and accelerate their healthcare journey, while getting results.
Why we’re excited:
We love that the app is run by coaches who have faced similar issues as its users and that it creates the ultimate support network for women looking to conceive. Plus the cohort-based approach to the app gives it an even more personal touch as users can support others by sharing advice and even offering a shoulder to lean on 24/7. Starting your fertility journey can be overwhelming and scary, especially if it doesn’t happen naturally or quickly. Conceive is a great way to relieve some of that pressure and make women feel less lonely or nervous on their journey.
Founded by:
Founded date:
2021
Funding:
Seed US$ 3.7M
# Employees:
1-10
Location:
New York, USA
PASSIONFRUITS TOP STARTUPS

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