,
February
10
4:06 pm
GMT
Episode 8 - Sarah Fronckevic
About this episode
In this episode, we sit down with Sarah Fronckevic, CMO of Breeze, to discuss the boldest move in the dating industry: deleting the chat function entirely.
Breeze has seen its user base quadruple by doing the unthinkable—forcing people to actually meet in person. Sarah breaks down the data behind the "Intentional Dating" movement and why your phone might be the biggest hurdle to your love life.
What You’ll Learn:
- The "Anti-Swipe" Strategy: Why Breeze removed messaging to solve the "digital pen pal" epidemic.
- Love is Worth the Leap: Behind the scenes of the viral campaign that’s changing how we date.
- The AI Wingman: How Breeze uses AI to enhance authenticity rather than faking it.
- Cultural Clashes: Why British daters are more hesitant to meet than Americans (and what that means for global expansion).
- Marketing the Future: Sarah’s strategy for scaling a "human-first" brand in a digital-first world.
Hosts
Jenna Kamal
Events & Community Lead at Passionfruit
Raffi Salama
CEO & Co-Founder of Passionfruit
Guest
Sarah Fronckevic
Chief Marketing Officer @ Breeze
Past Episodes
Waiting on the next instalment? Catch up on all of our previous episodes below.
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