,
January
08
6:00 pm
GMT
Episode 4 - Adam Azor
About this episode
What keeps a global marketing exec up at night? In this lively chat, Jenna and Raffi try to convince Adam Azor (Sportradar's EVP Global Marketing) to ditch his beloved, 'consistently disappointing' football team. But the real game-changer is AI, which Adam says is ten times the disruption of social media. He breaks down Sportradar's global playbook, the 70/20/10 spend rule, and how marketers are tackling both hyper-personalized ads and the emotional 'agentic future.'
Hosts
Raffi Salama
CEO & Co-Founder of Passionfruit
Jenna Kamal
Events & Community Lead at Passionfruit
Guest
Adam Azor
EVP of Global Marketing at Sportradar
Past Episodes
Waiting on the next instalment? Catch up on all of our previous episodes below.
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