Episode 7 - Anthony Aslan

Ever wondered how a demand gen leader tackles the shift from traditional search to the world of LLMs? In this episode, Jenna and Raffi sit down with Anthony, Director of Demand Generation at Ryft Pay, to geek out on the future of pipeline generation in the age of AI. Anthony shares his "human-in-the-loop" philosophy, explaining why doubling down on authoritative, snackable content is the only way to get cited by bots while still winning over increasingly educated human buyers. They dive into the "scrappy" startup advantage—explaining how a lean team can use AI visibility to compete with 20-year industry incumbents without the massive price tag of traditional paid channels.

The conversation moves from the technical "query fan-outs" of ChatGPT to a high-level look at why marketing is finally getting its "rebrand" as a cool, value-driving powerhouse within the business. Anthony argues that while the digital pie is getting bigger, the fundamentals of technical SEO remain the gatekeeper for AI success. Whether you’re curious about how LLMs are actually performing as a brand channel or why the "death of SEO" is more hype than reality, this episode is a masterclass in staying visible as the digital landscape shifts beneath our feet.