,
January
30
2:30 pm
GMT
Episode 6 - Tabita Andersson
About this episode
How do you move communications from a "support function" to a seat at the boardroom table? In this episode of The Juice, Jenna Kamal sits down with Tabita Andersson, VP of Marketing, EMEA at Rimini Street, and author of 'Chief Communications Officers at Work' to decode the evolving DNA of corporate comms.
Tabita breaks down the core pillar of her strategy: Trust. From her recent book to her daily leadership at Rimini Street, she shares how professionals can use hard data to prove their value, the timeless power of storytelling in a digital world, and how AI is rapidly reshaping the innovative landscape. Whether you are an aspiring CCO or a seasoned marketer, this conversation is a masterclass in elevating your brand's voice and influence.
Hosts
Jenna Kamal
Events & Community Lead at Passionfruit
Raffi Salama
CEO & Co-Founder of Passionfruit
Guest
Tabita Andersson
VP Marketing EMEA for Rimini Street, and author of recently-released Chief Communications Officers at Work
Past Episodes
Waiting on the next instalment? Catch up on all of our previous episodes below.
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