The fortnightly marketing show where one marketer’s challenge becomes another’s mission.
Hosted by Raffi Salama, co-founder and CEO of Passionfruit, featuring CMO’s and Heads of Marketing from some of the world’s leading businesses.
Hosted by Raffi Salama, co-founder and CEO of Passionfruit, featuring CMO’s and Heads of Marketing from some of the world’s leading businesses.
Your CFO finds $2mil in marketing budget down the back of his couch, but you can only use it to double down on an existing channel…
It’s 2060, the hippie movement is back and you’re measured solely on customer love…
Nike have pulled out of the LA Olympics and there’s a last minute sponsorship spot up for grabs…
You’re taking a new crisp flavour to the moon…
You’ve been dropped at the cornucopia of the B2B Hunger Games and you get one weapon of choice…
Your CFO finds $2mil in marketing budget down the back of his couch, but you can only use it to double down on an existing channel…
It’s 2060, the hippie movement is back and you’re measured solely on customer love…
Nike have pulled out of the LA Olympics and there’s a last minute sponsorship spot up for grabs…
You’re taking a new crisp flavour to the moon…
You’ve been dropped at the cornucopia of the B2B Hunger Games and you get one weapon of choice…
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About the series
In each episode, Raffi and a guest CMO sit down to unpack a real-world marketing challenge left behind by the previous guest, before leaving behind a new one for the next.
Think of the series as a daisy chain of candid, peer-to-peer insight from some of the most experienced marketers in the industry today.
Think of the series as a daisy chain of candid, peer-to-peer insight from some of the most experienced marketers in the industry today.
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Past episodes
Waiting on the next instalment? Catch up on all of our previous episodes below.
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