Sales Development Representative

What we do

Passionfruit is the platform built to redefine how Marketing work gets done in the AI century. We’ve raised $14m, now at Series A, from top VCs in Europe and the US (firstminute, FJ Labs, Playfair, Seaya) to change how people and Marketing departments operate — and we’re just getting started.

Our first product has been a marketing freelancer marketplace, and our customers include PepsiCo, Mars, Conagra, Wayfair, Speedo, ABinBev, HSBC, ADT, Empire Today, Inflection AI, Miro, MSCI, SAP, Plaid and hundreds more. 

In a nutshell we are creating a genuine and robust alternative to the traditional agency / FTE model, which some people like to call the Airbnb for Marketing talent.

Right now, 70% of freelancers are men over the age of 45. This is because they are the ones who typically have the relationships and Rolodexes to get consistent well paying work as a business of one. 

For the rising generation of workers, freelancing is a pipe dream or at best a hard slog. Even for the well connected that do “go freelance”, it’s an unpredictable life. Many try and end up having to return to full time work. 

Passionfruit makes that freelance career choice sustainable and rewarding for everyone who wants it, long term.

In doing so, we have a huge opportunity on the other side of our marketplaces: to change the way that businesses operate their Marketing departments. 

Today, these departments have two muscles they know: full time hiring and agencies. Both are broken— agencies are incredibly expensive, demand annual retainers and unless you’re paying the most or complaining the loudest, the work is not always great, meanwhile full time hiring is frozen for now and there is scar tissue around future hiring after mass layoffs in the last 3 years. 

Passionfruit, for businesses, exists to give them a third way to run talent in their teams: an agile talent layer which lets them plug and play specialist freelance marketing talent into their teams as and when they need them. This is both more efficient (teams are the size they need to be) and more impactful (teams have the correct skill sets they need).

Consistently, in our customer conversations we see this message resonate and, once they start using it, their usage of our platform scales massively. The next step we have to solve is how we have more of those first conversations by giving before we get. In other words, by providing the most value-rich events and community offering in the world for the Marketing industry, through which we can attract awareness, eyeballs and attendance from Marketers, which our Sales team can then turn into customers. 

Key Responsibilities

The core focus for this role is ultimately to book meetings with brand new clients for our client leads. This specifically involves:

1. Cold calling - from a specific prospecting list, a huge marker for success will be conversion to meetings booked from these calls
2. Events based selling - frequently attending expos, conferences and other large scale events to generate new meetings booked 

Who you are

• High charisma, energy and a founder-like mindset: it’s going to require a fair bit of drive to get this off the ground 
• Super resilient character who doesn’t take rejection or tougher sales days personally
• Some experience in cold calling is a nice to have but not required, your enthusiasm and energy is by far the most important characteristic for this role
• Malleable to change and being comfortable with adapting work to what is most effective month on month
• A lifelong learner who wants to be around and be coached by the best in the game 
• You love learning about marketing leaders challenges in particular - getting to grips with what it would take for brands across different industries to meaningfully improve their marketing output 
• Keen to progress and grow within the company, with clear pathways to a senior commercial positions available

What a Passionfruiter looks like:

• High energy and ‘get up and go’ attitude - enjoys keeping up with the pace and energetic environment of a fast moving startup 
• Intelligent thinker, exhibiting high IQ as much as EQ - always thinking outside of the box with an empathy led approach 
• Comfortable getting uncomfortable - adapting quickly to challenges and changing landscapes
• A lifelong learner - going out of your way to find coaching and learning opportunities

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Working hours and location

Location: London, Chancery Lane

Hours: 9-6pm

For more information or to apply to this role please contact adam@usepassionfruit.com 

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