The AI Platform for Marketing Operations
Stop wasting time and start using PIP: the first AI-native workspace that helps Marketers work smarter, move faster, and grow revenue.
Purpose
Initial discovery call with Guy from Fantom discussing their content marketing needs. They're looking to increase their social media engagement and establish thought leadership in the fintech space.
Full Summary
Transcript
Content
Product
Founder Voice Builds Trust
Strategy
Educational Content Wins
Discovery
Engagement Rate on Social
LinkedIn
Content
Discovery
Content Output Consistency
LinkedIn
Since the team discussed boosting LinkedIn engagement and reallocating spend, here are two ways to visualise it:
Engagement Trend
See how LinkedIn engagement has shifted week by week
Spend vs CTR by Channel
Compare ad spend and CTR across LinkedIn, Meta, and TikTok
Passionfruit is trusted by...
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Marketers only spend 28% of their time doing the job they were hired for. PIP changes that
Vault
Use our secure document upload tool and Meeting Transcription technology, to centralise all your daily and legacy context in one single hub, whilst enjoying access to the millions of real-time Marketing benchmarks and insights that PIP provides.
Assistant
Retrieve buried documents and details, and engage with your data effortlessly to find answers in ways you've never heard of before.
Chat with PIP
Ask PIP anything...
Ask PIP anything...
What are some great examples of brands on TikTok
Build me a brief for my creative director using the latest tone of voice
Create an email identifying the latest CPAs on Meta
Workflows
Marketing-native AI to create perfect briefs, graphs, and proposals in minutes, slashing errors and freeing headcount to do higher leverage activity.
🧠 Purpose
Create a strategic plan to identify, engage, and collaborate with influencers who align with our brand values. This plan should outline goals, target influencers, engagement strategies, and metrics for measuring success.
🎯 Key Takeaways
- Establish what the influencer program should achieve (e.g., brand awareness, lead generation, community growth).
Build a shortlist of creators whose audience and values align with the brand. - Outline approaches such as sponsored posts, co-created content, events, or ambassador programs.
Funnel Analysis
Compare your conversion rates against industry benchmarks
Market Momentum
Track search trends and seasonal patterns in your industry
Channel Performance
Compare CPM, CTR and CAC across marketing channels
How the magic happens
We use our own data, partner with selected providers, and securely ingest your context to provide the highest quality and most relevant workspace for Marketers.
Never miss a detail that matters
Securely integrate your documents and meeting data to our server, protected with industry-standard security, so you can unearth fresh insights on a daily basis.
Proprietary intelligence
Passionfruit has built a unique collection of over 1 million data points which allow you to operate with unprecedented speed and accuracy in your marketing operations.
Trusted partners
We integrate with industry leaders across social platforms and peer-to-peer forums to bring you real-time access to their knowledge base.
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Real impact, real results
7x
Average ROI in time earned back vs annual costs
75%
Increase in worker productivity during pilots
5
Average estimated days lost per month per worker to admin tasks
It's a no brainer in terms of what we pay every month
- CFO, Hospitality brand
I've just found that every day moves a lot faster and I get hours of my time back
- Marketing Manager, FTSE 100 Auto brand
Some of our team just spend hours and hours pulling together various decks and presentations, and never get any real work done
- SVP Marketing, F50 CPG brand
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Built for modern marketing teams
Schedule your PIP walkthrough
Fill out the form to book a session with us. We’ll tailor the demo to your goals and show you exactly how PIP works.
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Unlock the power of AI for your Marketing department
PIP turns your knowledge and our expertise into insights and action plans - built for how modern marketers work.