Passionfruit connected Nansen to Will, an SEO specialist who had over 5 years experience. Before going freelance, Will was associate director for a major global agency and he previously worked for Clickstay, where he increased their organic traffic by over 75% in a few months. It was safe to say, Nansen was in good hands.

Will started off by completing a deep dive data analysis to understand how the Nansen site was performing. He discovered that although they were publishing high quality content, there was no SEO focus and they lacked technical SEO practices, meaning traffic to their site was low.

To help increase traffic, Will worked with the Nansen team to implement SEO-led technical changes. Will reviewed all existing landing pages and blog content and optimised them to drive more organic engagement. He also expanded Nansen’s keyword targeting with a targeted SEO content plan and created detailed content briefs.