According to Marketing Brew, "As a recession looms, some influencer marketing budgets are increasing”.
But why? To the average person, an influencer is someone who shows off new clothes or beauty products on Instagram but is that all Influencer Marketing is? The short answer...no.
Jonny Plein, Co-Founder of Kuai Commerce, a platform designed for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce and Mischa, who previously worked with influencers for brands like Axel Arigato, Marni, Arket and COS will be discussing how you can tap into influencer marketing and use content creators to generate revenue.