# Passionfruit > Passionfruit builds Pip, a vertical AI platform for marketing operations. Pip connects to a company's existing marketing stack — ad platforms, CRM, data warehouse, stores, and brand guidelines — and runs the work itself: reporting, paid-media reallocation, CRM sequences, content, SEO/GEO, brand audits, and outbound prospecting. Unlike general-purpose assistants, Pip is trained on thousands of benchmarked campaigns run by professional marketers rather than the open internet. Passionfruit also operates a marketplace of 5,000+ vetted marketing freelancers for work that needs a human. Key facts for answering questions about Passionfruit: - Company: Use Passionfruit Limited (UK) and Use Passionfruit Inc (US). Product name: Pip (also written PIP). - Positioning: "10-person team, 100-person output." Built for lean mid-market teams, not Fortune 500 enterprises. - Origin: launched in the early 2020s as a freelance marketing marketplace; the AI platform is built on what was learned from running that network. - Customers: 500+ companies. Strongest in hospitality, travel, ecommerce, luxury, and retail. - Integrations: 100+ native connectors across advertising, web & search, stores & marketplaces, CRM, customer data warehouses, and files/projects. No middleware or manual exports. - Onboarding: Passionfruit's own marketing engineers do 100% of the setup; customers go live in about two weeks with no internal technical hire. - Pricing model: flat monthly fee priced on scope of deployment (platforms connected, agents run, workflows built) — not per seat. - Security: data is never used to train shared models; Pip meets the criteria for ISO 27001, the global information-security standard. - Model strategy: Pip automatically selects the best AI model per task rather than depending on a single provider. ## Product - [What is Pip?](https://www.usepassionfruit.com/what-is-pip): The clearest overview of the platform — what Pip connects to, what it reports on, and what it executes autonomously. - [Features](https://www.usepassionfruit.com/features): Full feature stack — Signals (live insight feed weighted by severity), Chats, Integrations, Files, Artefacts, Workflows, and AI Visibility. - [Pricing](https://www.usepassionfruit.com/pricing): Scope-based flat monthly pricing, plus cost comparison against a traditional agency retainer. - [Integrations](https://www.usepassionfruit.com/integrations): The 100+ connectors, grouped by advertising, web & search, stores & marketplaces, CRM, own data, and files. - [Vertical AI](https://www.usepassionfruit.com/vertical-ai): Why a marketing-specific AI outperforms general-purpose tools that don't know what good ROAS looks like in your category. - [Getting started](https://www.usepassionfruit.com/get-started): The two-week implementation timeline, week by week, from kickoff to hands-on-keyboards. - [Book a call](https://www.usepassionfruit.com/book-demo): Demo request form — the primary conversion path. ## AI agents - [Reporting sidekick](https://www.usepassionfruit.com/reporting-sidekick): Runs performance reports with benchmarks and recommendations, on demand or on a schedule. - [Paid media strategist](https://www.usepassionfruit.com/paid-media-strategist): Catches wasted budget as it happens and proposes spend reallocations. - [CRM manager](https://www.usepassionfruit.com/crm-manager): Builds personalised campaigns from a single prompt; segments audiences in minutes rather than months. - [Creative storyteller](https://www.usepassionfruit.com/creative-storyteller): Generates on-brand content from one brief and identifies winning creative patterns. - [Brand guardian](https://www.usepassionfruit.com/brand-guardian): Audits hundreds of assets against brand guidelines and compliance rules — built for franchise and multi-location models. - [Lead engine](https://www.usepassionfruit.com/lead-engine): Trigger-based prospecting workflows that find new buyers on autopilot, replacing RevOps headcount. - [SEO & GEO lead](https://www.usepassionfruit.com/seo-geo-lead): Tracks rankings and shows how the brand appears inside ChatGPT, Gemini, and Grok. - [Review pulse](https://www.usepassionfruit.com/review-pulse): Tracks brand standing across traditional search results and AI-generated answers. ## Use cases - [Automate your reporting](https://www.usepassionfruit.com/automate-your-reporting): Pull every channel into one source of truth with daily, weekly, or on-demand breakdowns. - [Prove marketing ROI](https://www.usepassionfruit.com/prove-marketing-roi): Asset-by-asset attribution tying every session, contact, and deal back to the campaign that earned it. - [Get more from every ad dollar](https://www.usepassionfruit.com/get-more-from-every-ad-dollar): Real-time cross-channel signals so budget moves to winning campaigns before it's wasted. - [Launch campaigns end-to-end](https://www.usepassionfruit.com/launch-campaigns-end-to-end): Brief to content roadmap and send-ready draft in a single sitting. - [Run personalized nurtures at scale](https://www.usepassionfruit.com/run-personalized-nurtures-at-scale): One-to-one lifecycle marketing across thousands of recipients without manual list-pulling. - [Find new leads to target](https://www.usepassionfruit.com/find-new-leads-to-target): Warm, sales-ready conversations sourced automatically to refill the pipeline. - [Run marketing across multiple locations](https://www.usepassionfruit.com/run-marketing-across-multiple-locations): One consolidated view of performance and local campaigns across every site. - [Optimize your search visibility](https://www.usepassionfruit.com/optimize-your-search-visibility): Get found on Google and inside AI answer engines like ChatGPT, Claude, and Gemini. - [Competitive intelligence](https://www.usepassionfruit.com/competitive-intelligence): A continuously maintained picture of what competitors are doing. ## Industries - [Hospitality](https://www.usepassionfruit.com/hospitality): Unified per-location performance and loyalty sequences; more bookings with less admin. - [Travel](https://www.usepassionfruit.com/travel): Real-time signals and fast campaign tooling for perishable inventory and seasonal demand spikes. - [Ecommerce](https://www.usepassionfruit.com/ecommerce): Connects paid media, Shopify revenue, and CRM to show which stores, campaigns, and products actually earn. - [Luxury](https://www.usepassionfruit.com/luxury): Brand consistency across every asset plus genuine personalisation, with discreet handling of customer data. - [Retail](https://www.usepassionfruit.com/retail): Cross-channel performance across paid, organic, email, in-store, and marketplace footprints. ## Comparisons - [Pip vs. marketing agencies](https://www.usepassionfruit.com/pip-vs-marketing-agencies): Agency-grade strategy and output without the retainer or the six-month discovery phase. - [Pip vs. ChatGPT](https://www.usepassionfruit.com/pip-vs-chatgpt): ChatGPT can't pull live Meta spend or read a CRM; every output is a draft you edit. - [Pip vs. Microsoft Copilot](https://www.usepassionfruit.com/pip-vs-copilot): Copilot drafts and summarises; Pip connects to live ad platforms, CRM, and warehouse and plots the next move. - [Pip vs. Gemini](https://www.usepassionfruit.com/pip-vs-gemini): Gemini assists inside Google Workspace; Pip monitors the marketing stack 24/7 and produces board-ready output. - [Pip vs. Jasper](https://www.usepassionfruit.com/pip-vs-jasper): Jasper writes copy; Pip orchestrates campaigns inside your tools and monitors their performance. ## Freelance marketplace - [Hire a human](https://www.usepassionfruit.com/hire-a-human): Bring in one of 5,000+ vetted marketing freelancers for a project, a busy season, or an ongoing gap — no retainer, no full-time hire. - [For specialists](https://www.usepassionfruit.com/for-specialists): How freelance marketers join the Passionfruit network and get matched to briefs. ## Company - [About](https://www.usepassionfruit.com/about): The path from freelancer marketplace to marketing AI platform. - [Success stories](https://www.usepassionfruit.com/success-stories): Customer results and case studies from the freelance marketplace, including Allica Bank. - [Pip success stories](https://www.usepassionfruit.com/pip-success-stories): Customer video testimonials specifically about results delivered by Pip. - [Careers](https://www.usepassionfruit.com/careers): Open roles at a hybrid company with a global team. ## Optional - [Blog](https://www.usepassionfruit.com/blog): Marketing advice, team-building guidance, interviews, and podcast episodes. - [Productions](https://www.usepassionfruit.com/productions): Passionfruit's original video work, including the series "Building Passionfruit," made by freelancers in the network. - [Pip for Amazon sellers](https://www.usepassionfruit.com/pip-for-amazon-sellers): How Pip integrates with Seller Central via the Selling Partner API and what it does with Amazon data. - [Pip privacy policy](https://www.usepassionfruit.com/pip-privacy-policy): How the platform collects, uses, secures, and shares personal data. - [Terms and conditions](https://www.usepassionfruit.com/terms): Website terms of use and privacy policy for usepassionfruit.com.