Any marketer knows how hard it is to gain salience the first time around, let alone when you need to do it twice. When a brand needs to rearticulate what they do and how they come across, it's essential that their rebrand is done properly so it can last indefinitely.
Mental health platform Kokoro needed a new brand identity for their relaunch and, to make matters worse, their small internal team had already been burned by a boutique agency that kept trying to overcharge them despite the low quality work that they were delivering.